Highlighting their minimalistic yet sophisticated pieces, ‘CONNECT’ is a seasonal campaign curated to reflect the versatility of Canussa’s products and their ability to connect the cosmopolitan consumer with the earth, sun, sand, and wind.
The campaign urges customers to connect with the earth in order to reconnect with themselves—a process called ‘earthing’. The message of ‘CONNECT’ is clear: a woman can be modern and trendy while simultaneously living at one with nature, and at peace with herself.
Canussa’s pieces inherently connect their wearer to the earth, as they are produced using recycled and fully traceable materials that inflict minimal environmental harm. If this was not enough to inspire ‘earthing’, Canussa has also partnered with NGO ‘One Tree Planted’ to promote reforestation by planting a tree for every Canussa product sold.