NECESSITY FOR INSPIRATION AND COMMUNITY:
THE STORY BEHIND STAIY EDIT

about staiy

“Necessity is the mother of invention”. The iconic Plato proverb rightly highlights how necessity fosters innovation and novel solutions to problems previously thought unsolvable.

THE BIRTH OF STAIY EDIT CAME FROM “THE NEED TO TELL OUR STORY AND WE COULDN’T DO IT THROUGH JUST SELLING PRODUCTS.” THE STAIY FOUNDERS FOUND THEMSELVES AT A CROSSROADS. WITH A PASSION FOR SUSTAINABILITY AND DELIVERING QUALITY PRODUCTS, THEY WANTED TO SHOWCASE THIS PASSION IN A WAY THAT WAS INSPIRING TO THEIR CUSTOMERS. WHILE PROVIDING A PLATFORM TO SELL PRODUCTS ONLINE WHICH CHAMPION GENUINE SUSTAINABLE PRACTICES IS A GOOD PLACE TO START, THE FOUNDERS SAW A NEW OPPORTUNITY.

staiy poster

A revelatory discovery

Before a brand makes its way to Staiy, it goes through an extensive vetting process to ensure that the brand aligns with Staiy’s values. Through this vetting process, the founders discovered that all of these brands have “amazing designers with amazing stories and products that are produced in a special and sustainable way. They are full of collections inspired by valuable concepts that benefit the environment.” This is where the inspiration to go further developed.

The Staiy founders saw the opportunity to use the brands featured on the Staiy platform and create a community between them and the customer. They found all this amazing information about these brands and thought “We want to change the customer shopping experience by showing them the value behind the products they are buying and shift their mentality to one of a lifestyle of the future.” This is where Staiy shifted from solely an online marketplace to a destination for sustainable culture. A place where customers can come to learn about what it means to live a lifestyle of the future through the eyes of four young founders, who are at the forefront of a movement.

staiy edit digital copy

One relevant hashtag used across all Staiy platforms is #LifestyleoftheFuture and it is one of the fundamental pillars of the company’s mission. We asked “What is this Lifestyle of the Future and how will it come to life in Staiy Edit?”

“Lifestyle of the future is a culture. A culture that is founded on sustainability, innovation, quality, and necessity. We want to be a destination for this culture. From fashion to beauty to living. We want to establish practices of this culture and inspire people to see the value in this lifestyle. We want our customers to know that Staiy’s lifestyle is accessible and available to everyone. Staiy Edit is a destination to find the best sustainable practices, tips, and inspiring stories about our culture. We want to position ourselves as educators and share what we know with our incredible and inspiring community.”

#WeStaiy 

As Staiy Edit launches, it marks only the beginning of a journey to create community and bring value to its customers. As a lifestyle destination, the Staiy founders hope that their readers and customers look towards Staiy Edit as their go-to place to learn about a forward thinking sustainable culture. There is value in our culture and there is a necessity to inspire. With the support of our amazing community of creators and taste-makers, Staiy Edit is ready to share our values and encourage the Lifestyle of the Future. #WeStaiy

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