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AMRUTA KSHEMKALYANI: GREEN QUEEN SHARES HER WISDOM 

@sustainabilitytribe

November, 11th 2020

At the forefront of discussions on all things sustainable, green queen Amruta Kshemkalyani is raising a tribe on conscious followers. Using her sustainability platform, Amruta shares her wisdom to educate society on sustainable practices, at work and at home. 

Words By Lida Ormol

@sustainabilitytribe

@sustainabilitytribe

@sustainabilitytribe

Amruta Kshemkalyani is the founder of Sustainability Tribe, a digital educational platform with the purpose of raising awareness and sharing actionable steps for businesses and individuals to become more sustainable. Back in 2009, when she began her platform as a blog called ‘Green Living in Dubai’, next to nothing was known about the topic in the Middle East. Since then, Amruta has been inspiring a tribe of followers to live more consciously every day. 

Originally a mechanical engineer, Amruta went on to become one of the first certified sustainability consultants in the Middle East. Applying her professional expertise, Amruta’s platform offers sustainability training for professionals who are either new to sustainability or are struggling with implementing sustainability practices into their business. Her coaching programs cover various topics, including issues related to climate change, supply chain and ethical marketing, to name a few.

Furthermore, she holds consultation sessions offering advice in different areas such as sustainability assessments, strategy development and content creation. Her services are not limited to entrepreneurs and businesses, but extend to anyone with a desire to learn about new trends in sustainability and incorporate them into their daily lives. Importantly, Amruta ensures that businesses reaching out to her from around the world share the same values as those of Sustainability Tribe, and that they are truly invested in practising sustainability, not just greenwashing consumers. 

Beyond this, Amruta is a keynote speaker at international conferences and at her own sustainability events where she imparts her wisdom to help audiences understand their environmental impact. Additionally, she organizes educational and team building events for companies and students. Here, individuals learn about climate action through a range of hands-on activities such as creating zero-waste shopping kits, making natural beauty products and repurposing plastic waste into functional items.

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The concepts of responsible waste management and biodegradable products are somewhat new in the Middle East, a society generating an astounding volume of waste per person. Acknowledging the dire need for a society-wide change, Sustainability Tribe launched its #ZEROWASTEUAE initiative in 2017, aiming to normalize waste reduction by creating a zero-waste infrastructure in the United Arab Emirates (UAE). The initiative received notable attention from many female entrepreneurs and big corporations, hitting social media by storm. 

With the unprecedented rate of climate change and the consequent depletion of Earth’s natural resources, Amruta states that everyone needs to rethink their ways of consumption; to meet the needs of the present without compromising the ability of future generations to meet their own needs. One can start living more sustainably by taking a few impactful first steps such as avoiding red meat and purchasing locally sourced food.

@sustainabilitytribe

@sustainabilitytribe

”Climate change has affected all of our natural resources, reducing them significantly, therefore, for our part, we should save as much as we can’”

Amruta shares that Sustainability Tribe will soon be launching a program specifically for ambassadors who will take on various challenges such as ‘Going Plastic Waste Free’ among others. Ultimately, the aim is to motivate the platform’s increasing number of readers to complete the same challenges. Alongside this, Amruta will continue to mentor professionals who may want to switch their career to a sustainable one, and students who are simply keen to learn more about it. Whilst this will certainly be her focus for now, her work across varied industry sectors promises to deliver a wealth of interesting projects in the future.