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AN ODE TO A FEARLESS FUTURE: PHYNE SHIRTS COLLECTION RELEASE

@phynefashion

TRENDY, WITH AN INNOVATIVE APPROACH: THE NEW BUTTON-DOWN SHIRT COLLECTION BY PHYNE HAS ARRIVED! WITHOUT A DOUBT, THE COLLECTION IS AN ABSOLUTE ‘MUST HAVE’ FOR THOSE WHO APPRECIATE SIMPLICITY AND COMFORT.

Words By Daria Müller Velasquez

Just in time for Fall/Winter 2020, a pioneer of sustainable fashion, with a forward-thinking viewpoint and a longtime partner of Staiy, Phyne, release their new collection of unisex shirts, inspired by an idea of ‘fearless well-being’.

‘We are facing a major challenge today. Letting fear paralyze you now is not an option! Everyone is responsible, so let’s tackle it together!’
Dirk Meycke, Creative Director at Phyne

Founded in 2016, Phyne is a Munich-based fashion brand with two key components at the heart of their garments: sustainability and transparency. They offer simple, relaxed and well-designed pieces that are antibacterial, breathable and capable of moisture absorption at the same time.

‘Fearless Future’ aims to inspire Phyne’s community with bold statements to inspire change. Staying true to previous collections and their overarching commitment to sustainable consumption, previous collections devoted to sustainable consumption, the new minimalistic collection represents a symbiosis of affordable and sustainable fashion, using innovative technologies.


‘What it all comes down to, is that we are all in this together, for a fearless future’

Lightweight short-sleeve shirts with a V-neck collar, presented in monochrome eco-friendly colors, are not only a perfect staple for your social calendar (Zoom included), but also give you a stylish flair that celebrates self-expression, no matter your background. Each piece is made from 70% GOTS certified organic cotton and 30% Refibra ™ innovative lyocell fiber.

Thanks to these materials Phyne achieves a standard that guarantees the longevity of their products: all garments are produced with no use of chemicals and according to waterless finishing techniques. Moreover, they lose neither shape nor color even after repeated wearing and washing, that, therefore, not only reduces water consumption, but also decreases CO2 emissions.

Shop “The Phyne Shirt Collection”

PHYNE

Button Down Shirt Black

PHYNE

Button Down Shirt Fearless Future Black