Reading Time: 7 minutes

AN ODE TO THE 70’S

70s - Menswear Fall

Gucci, Hermes, Dries Van Noten

THE REVIVAL AND REINVENTION OF FASHION ERAS IS A GREAT WAY TO SEE HOW THE FASHION HAS EVOLVED THROUGH THE DECADES AND HOW THEY ARE BEING TRANSLATED TODAY. FOR MEN, THE FASHION SPACE IS SEEING A MAJOR SHIFT TOWARDS 70’S TRENDS ACROSS THE BOARD. 70’S FASHION IS MULTI-FACETED AND THE STYLES AND TRENDS OF THE ICONIC DECADE ARE MAKING WAVES IN A BIG WAY IN CONTEMPORARY DESIGNS.

Words By Shannon Rice

Harry Styles in Gucci

Picture of Harry Styles in Gucci during the making of his music video “Adore You”.

Some of the best fashion pays homage to trends of the past. The revival and reinvention of fashion eras is a great way to see how fashion has evolved through the decades and how they are being translated today. For women, one of the greatest reinventions in fashion today is the 90’s and early 2000’s styles, including mini skirts and classic cardigans. Think Rachel Green from Friends. For men, the fashion space is seeing a major shift towards 70’s trends across the board.

70’s fashion is multi-faceted and the styles and trends of the iconic decade are making waves in a big way in contemporary designs. 70’s trends today are all about the lines and silhouettes. From high waisted trousers to bell bottoms or flared jeans, pieces we commonly see in women’s fashion are becoming the next big thing in menswear. Moreover, we see satin shirts and exaggerated sleeves, not conventionally seen on the runway for men or in street style, popping up across shows in all the major cities.

It is such an interesting time for the revival of the 70’s, especially when concerning sustainability. Quite often maximalist haute couture designs seem unattainable or irreplicable for the masses on the same level and quality. However, upcycling and vintage fashion provide an opportunity to turn this around. Searching through the racks of a vintage store or a simple google search are a great way to find pieces that truly speak to the trends of the 70’s. Getting your hands on unique pieces, helps you maintain your individual style without feeling like a replicated and more commercial look. Reusability and recycling clothing in this way also gets you more involved in sustainable shopping practices you should employ elsewhere in your life.

Shop for a 70’s inspired look

Artknit Studios - High-Neck Cashmere

ARTKNIT STUDIOS

The High-Neck Cashmere

 

Kuyichi - Bourne Sherpa

KUYICHI

Bourne Sherpa Jacket Dark Indigo

 

Rotholz - Overshirt Gepunktet

ROTHOLZ

Overshirt Gepunktet

 

Komodo - Bernie Merino

KOMODO

BERNIE Merino Wool Jumper