BigThinx is an AI company providing size, fit and visualization for fashion retail, all through technology. Using just two smartphone pictures, the AI determines 44 precise body measurements. With just one additional selfie of a clients face, in addition to several body pictures, the software creates a lifelike 3D virtual avatar that looks and provides measurements exactly to the user, which can then be used to fit chosen clothes.
BigThinx was born with the initiative of entering the education technology space. However, after the successful prototype for fashion veterans in the industry back in 2017, BigThinx realised the incredible opportunity at hand: the use of Artificial Intelligence to launch the fashion industry into a new era.
Outlining their mission and goals, BigThinx committed themselves to decreasing the huge waste seen as a consequence of online shopping. E-commerce returns cost the US fashion industry $309 billion in lost sales in 2019 alone, globally this figure was trillions of dollars (statistics supplied to us by BigThinx). This equates to 30-50% of all apparel bought online being returned, which then ends up discounted (at cost to the brand), being destroyed, or sent to landfill. Founders Chandralika and Shivang, believed that most shoppers were all facing the same inconveniences, and realised that by focusing on the reasons why so much clothing is returned or wasted, they could have significant benefits on the environment, as well as provide a big step towards an online shopping revolution.