Nora is a senior trade and investment advisor. An insider to the corporate world, she soon found deficiencies in how business was done, especially in relation to CSR.
To Nora, emotions, such as empathy and care, had to become the new foundation of the practice: once a business becomes something which is cared for, beneficial and regenerative decisions for both the people and the planet will follow. With this mission, “Who Cares!?” Chronicles was founded in 2008.
‘The idea was to create a platform for executives to find great practices which could be then duplicated into their industries and fields’ says Nora.
The mission statement is to bring passion and compassion within the business world, and beyond. To do so, “Who Cares!?” looks at CSR practices from different, hardly intersecting, fields. What Nora defines as the ‘art of duplication’ summarizes the initiative’s strong belief that there are many good CSR practices within each industry. What happens is that these initiatives do not get to be circulated, or promoted.