Ready-to-wear has introduced fashion to the masses with many benefits, but it has its dark side. The social and psychological pressure of fitting into a standard size is one of the technique’s bleak repercussions. Customers might leave a clothing store feeling bitter after having tried on every possible item to no avail. This is why Jeanne Vicerial’s research began almost a decade ago, to create a new perspective on how to dress bodies.
Jeanne Clinique Vestimentaire and Jennifer Chambaret met eight years ago sharing classes at the Lycée de la Mode Paul Poiret. Since then, the duo have been inseparable. Chambaret and Vicerial have focused their studies on costume design, devoting their research to evolving the process of tailoring.
Their knowledge of the fashion industry was broad enough to allow them to fabricate their own fashion label in 2014, Clinique Vestimentaire. The label impressively embodies the merge of custom-made with ready-to-wear clothing.
The basic issue around which Clinique Vestimentaire wanted to experiment with was sizing: it is not the individual who has to fit the garment, but on the contrary, it is the garment which must fit the individual.
However, the label evolved far beyond this simple concept, exploring the boundaries of fashion through unique and sustainable innovations backed up by scientific research whilst maintaining the haute couture of Parisian heritage.