Raised enjoying Australia’s white sandy beaches and Pacific ocean breeze, Michelle Driver founded Halo is the New Black, an inclusive, eco skin care brand that opts for a ‘less is more’ approach. On a cross-continental call, Driver takes Staiy on a virtual tour of her brand’s history and products.
Inspired by her native country’s renowned natural beauty, the name of Driver’s brand entices us with a “come back to mother earth” message, aiming to connect the human body to nature through its entirely organic and cruelty free formulations.
Scrolling through their e-commerce shop, the ingredients list of each product can be read even by kids: simple, clear and all certified natural ingredients. Their Clarifying Face Oil for instance, suggested as part of a ‘Blemish and Break-Out Prone Rescue’ routine, is composed of a rejuvenating and exotic blend of herbs and flowers including sunflower, hemp, raspberry, green tea, jojoba, watermelon, licorice, matcha and rosemary. We can rest assured knowing exactly what we are nourishing our skin with and where those ingredients come from.