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HOW WE CAN STAIY BOTH ACTIVE AND SUSTAINABLE WITH ACTANDBE

@actandbe

November, 2nd 2020

Sustainable activewear brand, ActandBe, was born from a desire to slow things down – slowing down the mind, slowing down the body, and slowing down our currently accelerating rate of harm done to the planet.

Words By Gabrielle Hollenbeck 

After ten years of working in fashion and beauty communications in some of the largest cities across Europe, founder of ActandBe, Laura Arriaga, decided to forge her own path; one that encourages being respectful to your body and the planet by being active and sustainable.

ActandBe apparel is produced entirely in Spain in small workshops using recycled and organic materials. Moving to Miguelturra, a small town in Spain, Laura opted for a slower way of living, embodying the town’s mantra where “a slow life is a simple life, and where ‘slow’ fashion is the goal”. ‘Slow fashion’ does not just describe pace, but encapsulates a more thoughtful, intentional, and holistic way of doing things. It is a sorely needed response to the fast life lived in bustling cities and to the excessive production and mindless consumption that dominate our society.

The origin of the brand’s name directly reflects its story and values. Using the word ‘active’, they changed the ‘v’ to ‘b’, for Barcelona, splitting the word to form ‘Act’ and ‘Be’. Not only does ‘Act’ represent movement, but encourages consumers to take a stand: “To act against climate change and to act in transforming the fashion industry,” Laura explains. “But we also wanted [customers] to be themselves, to feel how they want to feel and to be more sustainable.” This aligns with the brand’s three defining values: encouraging being active, being respectful and being sustainable.

@actandbe

@actandbe

@actandbe

Active

Laura herself has experienced the benefits of an active lifestyle and how it can boost your mental health, your physical health, and your overall well-being. To ActandBe, activity means slowing down and bringing awareness back to the mind and body. Laura describes the intention behind their clothes: “[They] make you feel comfortable, powerful, strong and sexy, but also help you say, ‘I’m gonna go to the gym’.”

Respectful

ActandBe believes in honoring not only one’s body, but in respecting the planet through conscious consumption and production. When garments are created in small workshops, there is more control over the processes and the company can ensure respectful wages while creating quality items that will last for years to come.

Sustainable

For ActandBe, doing things with intention and awareness is key for sustainability. By creating clothes locally and ethically, and using organic and innovatively recycled materials, the brand minimizes its waste and impact on the planet. The brand further demonstrates its commitment to planetary responsibility by donating to We Forest, an NGO empowering communities to sustainably manage and restore forest landscapes.

@actandbe

ActandBe has many of the same philosophies as Staiy, where both are committed to upholding and sharing the message of doing better for ourselves and the planet. Keep your eyes peeled for this brand and go check them out at Staiy.com.

Shop ACTANDBE

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Act Green Peach Cream T-shirt

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Helene Cherry Bordeaux Biker Shorts

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Act Green Sweatshirt in Peach Organic Cotton