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HOYA KERRY: CHANGING THE WORLD THROUGH LOVE

Photography & Pieces from Hoya Kerry

HOYA KERRY IS AN ACTIVEWEAR BRAND INSPIRED BY THE LOVE AND BEAUTY FOUND IN THE ACTIVITY OF OUR DAILY LIVES. THEIR MISSION IS TO GIVE BACK TO THE COMMUNITY WHILE PROMOTING THEIR GREEN INITIATIVES. THE FOUNDERS, ELAINE AND ELEONORA, SHARE THEIR STORY OF COMMITMENT, LOVE AND PHILANTHROPY.

Words By Shannon Rice

Activewear is something that many of us spend the majority of our days dressed in. For some, this is a pair of leggings to get our sweat on, and for others, a pair of breathable shorts for those blazing summer days. It is in these daily wardrobe staples that sustainable fashion is most significant. We want to make meaningful changes in circular fashion and that starts with your daily outfits.

Hoya Kerry, an activewear brand based in Naples, Italy, is using their love for the planet and love for movement to deliver premium quality and high impact activewear. The hoya kerrii leaf, from which the brand name originates, is shaped like a heart – a symbol of Elaine and Eleonora’s mission for their brand. Created from recycled PET plastic, Hoya Kerry creates fun and sustainable pieces that would make a terrific addition to anyone’s wardrobe.

Photography & Pieces from Hoya Kerry

One of the main initiatives that Elaine and Eleonora have implemented is to give back to various charities and organizations that they hold dear to their hearts. “What we are doing isn’t just about making sustainable clothes and comfortable activewear. It is about putting our community first and helping others in any way we can. That is what sustainability is all about. Making the world a more loving and caring place.” These words from the inspiring pair ring true when looking at their mantra: “love green, love sweat, love more.” 

Hoya Kerry holds an incredible partnership with the charity organization Tree-Nation, where each purchase from Hoya Kerry results in one tree being planted. The founding ladies of the brand believed this initiative to be a wonderful way of giving back to the planet, keeping aligned with their brand values. With climate change being one of the most pressing issues we currently face, this alliance was established to reduce CO2 levels in the environment. Each tree planted has the power to offset 250kg of CO2 emissions throughout its lifespan! 

Combining their love for movement, for the environment, and for giving back is what makes the people at Hoya Kerry true inspirations in the mission for a sustainable future. Elaine and Eleonora radiate love and positivity and this is reflected in their brand and in the clothes they make. Sharing their story and the stories of all the sustainability-driven creators out there plays a vital role in shaping a conscious lifestyle for the future, and encourages us to navigate the world with love and compassion.