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MY BAG IS MADE WITH RESPECT, AND YOURS? DISCOVER CANUSSA

@canussa

CANUSSA IS PROOF THAT FASHION CAN BE LONG-LASTING, PRACTICAL AND BEAUTIFUL, WITHOUT IMPOSING HARM TO THE PLANET, PEOPLE, AND ANIMALS IN THE CREATION OF SOPHISTICATED PIECES.

Words By Lida Ormol

After fifteen years of working in corporate jobs from diverse backgrounds such as; Information Technology, Electronics, and the Automotive sector, Maria Cano gained invaluable skills and experience contributing to her growth on both a personal and professional level. Maria decided to start her own label, CANUSSA, to create a positive environmental impact. She shared with us the main purpose behind CANUSSA: “To design impactful fashion pieces, whilst respecting people, the planet and animals in the process of production.”

The name CANUSSA combines her surname “CANO”, a word of Latin origins, with the letters “SS”, taken from the double consonants of the Italian language as a reflection of her love for Italy, and the addition of an “A” for a touch of femininity. Needless to say, just like the name, the Japanese minimalist inspired designs are unique, practical, comfortable, and can be worn effortlessly at any time of the year.

Although Maria had no previous experience in design or the fashion industry, she had a desire to design a bag that would not only be practical and long-lasting, but radiate style and beauty. She told us that, “It took me a while to find the right fabrics for my bags, [because] for me, it should be high of quality and durable. However, after a year of searching and hard work, I was able to put together the final designs for the Urban backpack. We produce all of CANUSSA’s accessories in Spain, with high quality, sustainable, vegan fabrics and reduce waste as much as possible during the packaging phase since our labels and packages are recyclable or biodegradable.”

“I want to go a step further and keep working on innovation, creating a circular fashion brand that has a real positive impact.”

@canussa

Likewise, when we asked Maria what sets her brand and designs apart from other designers, she answered “I am an engineer and I look at everything from that perspective. I have come across designers who are indeed very creative, but I miss seeing the durability and practicality in their designs, while that for me comes first, and if I had to define my brand’s vibe in three words, it would be Practical, Timeless, and Respect.”

“To me, sustainability means respect, and satisfying one’s needs today in a way without compromising future generation’s well-being.”

@canussa

Maria shed some light on some of the challenges she has faced, expressing the importance of patience in every step taken towards creating a sustainable brand due to the myriad aspects that need to be considered. Considering her previous working background where she is used to working with the attitude of getting things done fast in her day-to-day routine. 

As an advocate for living a sustainable lifestyle, Maria shared some of her top tips with us: “I cycle and walk whenever possible, otherwise I choose to go by train or car sharing. I do not eat meat, I only buy local, and avoid doing business with anyone who doesn’t share the same values as me. It is good to see that more and more consumers are becoming interested in sustainability topics, but there is still confusion between sustainability and greenwashing that is presented by many fast fashion brands.’’

As part of CANUSSA’s future plans, Maria aims to create a 100% circular brand. She acknowledges the enormity of this challenge, but with the brand having already launched their first fully recyclable product, and with plans to integrate second-hand clothing, the label is well on its way to achieving its goals.

Discover and Shop Canussa Fashion

CANUSSA FASHION

Urban Backpack Black/Red –

Vegan Laptop Backpack

CANUSSA FASHION

Hybrid Red – Multifuncional Vegan Bag

CANUSSA FASHION

Slim Vegan Wallet – Camel

CANUSSA FASHION

Hybrid Tote Black – Shoulder Vegan Bag