Blue, yellow, pink or black and white stripes? A diverse range of patterns and colours characterise the unique children’s footwear by Juliana Lawson Enthoven and Darren Enthoven, founders of Tnin Shoes.
First meeting in London 14 years ago, the Tnin Shoes founders decided to explore the Brazilian footwear industry, finding lots of opportunity in particular gaps in the market, especially in kids footwear. It was here that the founders developed the idea of entering the market by reinterpreting the classic children’s plimsoll model, with a new, contemporary aesthetic and a fully sustainable profile. The Tnin shoe represents quality, fun and sustainability, clearly stated in the brand motto; ‘Reduce, Reuse, Recycle’.
Tnin Shoes sustainability is multifaceted. Finding the right materials is one of the biggest objectives for the brand. Innovation and care construct a product that is totally recyclable, ‘where nothing is wasted’. The shoe insoles are made from sugar cane, a Brazilian local product. Its production requires the use of zero petroleum and has a low overall carbon footprint. A water-based, toxin free glue is used to combine the different elements of the shoe. The Tnin Shoes fabric is then made from textiles wastage of big companies, which is first collected and then reassembled to form the shoe body.