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SUSTAINABLE FROM THE START WITH TNIN SHOES

Photography and Shoes from Tnin Shoes

TNIN SHOES IS A BRAZILIAN BRAND PRODUCING 100% SUSTAINABLE SHOES FOR KIDS. ‘SUSTAINABLE FROM THE START’, TNIN SHOES CHAMPIONS TRANSPARENT SUSTAINABILITY AND FOUNDERS JULIANA LAWSON AND DARREN ENTHOVEN WISH TO PROMOTE THIS CONCEPT INTO THE WIDER WORLD. THANKS TO CONTINUOUS AND METICULOUS RESEARCH ON MATERIALS, TNIN SHOES PRESENTS A VALID EXAMPLE OF CREATIVITY AND ENGAGEMENT, COMBINED WITH A GREATER EDUCATIONAL INTENT.

Words By Elisa Felici

Photography & Shoes from Tnin Shoes

Blue, yellow, pink or black and white stripes? A diverse range of patterns and colours characterise the unique children’s footwear by Juliana Lawson Enthoven and Darren Enthoven, founders of Tnin Shoes.

First meeting in London 14 years ago, the Tnin Shoes founders decided to explore the Brazilian footwear industry, finding lots of opportunity in particular gaps in the market, especially in kids footwear. It was here that the founders developed the idea of entering the market by reinterpreting the classic children’s plimsoll model, with a new, contemporary aesthetic and a fully sustainable profile. The Tnin shoe represents quality, fun and sustainability, clearly stated in the brand motto; ‘Reduce, Reuse, Recycle’.

Tnin Shoes sustainability is multifaceted. Finding the right materials is one of the biggest objectives for the brand. Innovation and care construct a product that is totally recyclable, ‘where nothing is wasted’. The shoe insoles are made from sugar cane, a Brazilian local product. Its production requires the use of zero petroleum and has a low overall carbon footprint. A water-based, toxin free glue is used to combine the different elements of the shoe. The Tnin Shoes fabric is then made from textiles wastage of big companies, which is first collected and then reassembled to form the shoe body.

“This is a playful brand. It gives a positive vibe, and the shoes smell so good!”

Photography & Shoes from Tnin Shoes

“To us sustainability is to produce and consume locally.”

Tnin Shoes are also extremely conscious of the environmental impacts of its production. While most of the materials the shoe needs are locally produced, such as rubber, Juliana and Darren pay great attention to both the transport and recycling of their shoes. In regards to the shoe box, Tnin Shoes has partnered with specialised companies to have their boxes collected and recycled. Going further, the box designs are also created to allow the children to colour and play with before they are reused. Juliana and Darren are now looking at implementing a returns system, whereby they collect the shoes once the child has grown out of them, and the product is no longer usable.

Fundamentally, Juliana and Darren strongly believe in the educational implications of their product and overall mission. Reiterating that ‘Our message is to be sustainable from the start’, they strive to promote a new culture of production and consumption, where children are educated from a young age with items they own. Tnin Shoes is further characterised by its rich history of research and innovation, at the center of everything the products are about. By having kids growing up more knowledgeable, sustainably aligned and conscious, Tnin Shoes founders wish to foster a new generation. 

Tnin Shoes allow children to wear fun shoes made of sugar, play with their shoe boxes and then give them back at their end of their life, in a circular system.