The Bulb is a consultancy working with brands, event organisers, and charities to produce sustainable events. Joining Staiy on Instagram Live on the 4th August, Selina Donald chatted with us about her background in event planning, and the journey that led her, and The Bulb, to where they are today.
Selina’s inspiration came while working at the London 2012 Opening and Closing Ceremonies of the Olympics (which to date, have been the most sustainable Olympic ceremonies), as well as for a number of other high profile projects, including the England 2018 World Cup Bid, COP23, the Rio Olympics 2016 and as part of the senior management team for the ITV events team. In 2015, she decided to take a new path and left her job at ITV to just “go for it”.
In effect, her experience seeing what was going on behind the scenes made her realise the enormous environmental impact the events she worked on were having. In fact, she says there is “a big gap” in sustainable impact between small scale events and big scale ones, which is why it is important to reshape our ways of celebrating (quality over quantity).