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WHAT IS REALLY IN YOUR NAIL POLISH? REVEALING ALL WITH LEBWORLD

Campaign photography from LebWorld

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DO YOU KNOW HOW YOUR FAVOURITE NAIL POLISH IS MADE, OR ITS IMPACT ON THE ENVIRONMENT OR YOUR HEALTH? HERE WE TALK TO LEBWORLD FOUNDER, MANUELA ABOUT THEIR SHOCKING FINDINGS, AS WELL AS HOW LEBWORLD PRODUCTS ARE CHANGING THE GAME.

Words By Alice Cavicchia

LebWorld is sustainability, hygiene, science and so much more. A brand for conscious women who always want to embody the best version of themselves. LebWorld introduces an innovative concept, rooted in scientific research, which acknowledges the low sanitary standards that characterise the nail industry. Presented in this article, we discuss the unprecedented findings of the empirical studies conducted by LebWorld experts, alongside the insights of CEO and Founder, Manuela delli Carri.

With twenty years of experience in the industry, Manuela has been a nail master and educator for the most prestigious brands on the international scene. Thanks to her passion, along with her very competent team, LebWorld’s breakthrough project is finally becoming a reality this october. It all started from the conviction and understanding that our hands are our most important business card. A chipped fingernail can tell us much about one’s personality. Building on this idea, Manuela understood it was crucial to provide both B2C and B2B products, to allow not only professionals, but also busy women and girls to always be their best selves.

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“Our story is made of four long years of research and development in an Italian Laboratory, where the LebWorld team asked beauticians all around the world to send them used bottles of semi-permanent nail polish”. The team centered its research on three famous trademarks, with the aim of understanding the extent to which the application brush included in any nail polish bottle was a vehicle for microorganisms and a cause of product contamination. The outcomes of the research were probably predictable, though remain astonishing in many ways.

Contrary to prior studies, which testified that nail polish did not promote microbial growth (as its solvent component is deadly towards pathogens), LebWorld sponsored a study refuting these assumptions. The brush system that characterises all the products currently present on the market in fact capture and inoculate anything that is encountered during the application. From gathering fragments of human skin, to all other bacteria which are able to survive inside your favourite nail polish bottle. The main bacteria that was detected is called Staphylococcus aureus, which is found on the tissues of any healthy person, but that occasionally can cause nail infections and other common skin conditions.

Here, Manuela’s creativity popped into the equation, where she worked on how to make packaging effective from a sanitary point of view, while preserving the ease of applying nail polish. Lactube™ was LebWorld’s answer; a soft tube that is capable of substituting the polish bottle, releasing the right dose of product on each finger. This handy tube ends with an innovative tip made of silicon bristles, easily cleaned and sanitised after each use. Most importantly, as a hygienic tube, it is capable of avoiding contamination, thanks to an internal valve that prevents the product from rising. What’s more? A “bag version” of the tube will be available for any women to buy and carry around in her pochette. With an integrated blue light, the LebWorld Pen will allow you to get rid of a chipped semi-permanent polish in not even a minute and with no need to run to your fav’ beautician.

The raw material of the packaging is it’s own innovative and inspiring story. The key points? Circular economy production, Made in Italy and personal health. As Manuela tells us: “In collaboration with MAIP s.r.l. in Turin (Renowned Italian firm specialized in sale and production of thermoplastic compounds), we created a material that biodegrades both in soil and on the seafloor, in no more than twelve minutes, transforming itself into fertilizer for the soil and seaweed in the oceans”. Its name is IamNature®, a biobased compound of polymers coming from renewable sources, degradable just like wood, it can be used for many years in certain conditions, while it starts rotting in others, creating a real and circular biologic cycle. The fully and proudly Italian LebWorld products do not only safeguard environmental health, but also your own. Thanks to their products special formula, rich with probiotics, a breathable biofilm in between the nail and the external environment is created, preventing the formation of mycosis (a fungal infection of the nail, whose symptoms may include white or yellow nail discoloration). Plus, 80% of the available shades are 100% biodegradable themselves.

“As a mother, I cannot think of leaving my children a hopeless world.”

When asked about the origins of her green soul, Manuela responds: “Undeniably, climate change has been a hot topic for over a decade. I perceive myself as a very sensitive person in this regard. As a mother, I cannot think of leaving my children a hopeless world. Mine soul is of pure love and interest for our mother nature, and this is where the heart of LebWorld also lays.”

How might LebWorld look in the future? “As a technology oriented firm, we are now focusing our interest and efforts on a new frontier: Artificial Intelligence and the Internet of Things. AI would allow direct interaction between the professionals and the product. This could help me more easily answer; How many applications I have left? Which kind of customers have loved a certain shade? These are all questions that the tube would directly transmit to the professional user. Plus, such interaction will nullify the need for holding product stocks, with IOT serving as a linkage in between the beautician and LebWorld, automatically notifying the need to repurchase what’s running out”. A real make-to-order disruptive business model, that will cut expenses and stock-related waste. 

Our recommendation? Staiy tuned, these guys are gamechangers!

Product from LebWorld

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