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Photography by Edward Mongzar

It is no secret that garments’ production and consumption within the fashion industry cause massive environmental damages. We keep hearing that a radical change is necessary, but we don’t always know where to start.. “How can I reduce the negative impact of my consumption habits?” we ask. Well, Slow Fashion may be the answer. 

Words By Ilaria De March



Slow Fashion:
The change 

The term Slow Fashion was coined by the design activist Kate Fletcher, who, inspired by the ideas and the name of the Slow Food movement, felt the need for a similar change of pace within the fashion industry.
Slow Fashion is a movement that reacts against the excessive production and mindless consumption to which Fast Fashion has accustomed modern society.
It is not just about buying more eco-friendly or ethically produced garments.
It is a wider phenomenon that concerns the whole life of a fashion product, from its production to its consumption stage.
Now more than ever, this new approach is not only desirable, but necessary. So, how to become part of this movement?

Here are some tips and guidelines that can help us shake off all our bad habits and embrace the good principles of Slow Fashion.



1.Beware of excessively
cheap garments

When we notice that the price of a piece of cloth is too low, we need to think that the price we are not paying is picked by someone else, be it an underpaid worker or our exploited environment.
Through some research, we should make sure that the company we have selected for our shopping is transparent and clearly mentions its manufacturing partners at the bottom line of the supply chain.


 2. Pay attention to quality

Low-quality garments, produced through cheap manufacturing and designed for a planned degradation, don’t grant longevity. Instead, they push the consumer to make new unceasing purchases. Slow Fashion means buying clothes that are produced through environmentally sustainable processes, which require a balanced consumption of earth resources and guarantee a greater durability. We shouldn’t forget about the textiles too! An active research of alternative, earth-friendly fabrics helps us select less polluting and more resistant clothes.

3. Less is more

Within the fast fashion industry, low prices of garments subtly lead us to purchase more and saturate our closets.
According to the Slow Fashion philosophy, it is recommended to lighten our wardrobe , and purchase timeless pieces. Thus, less people would follow temporary trends that are dictated for the benefit of large corporations, at the expense of our planet.

4. Buy Local/ Second hand

Local craftsmen and small manufacturers are more ethical and less polluting than the biggest fashion companies. Turning to those that produce and sell in our area is a good idea to support local economies and reduce our ecological footprint. For the same purpose, we shouldn’t forget about second hand shopping: vintage stores and clothes’ swap parties can help us be sustainable and innovative at the same time.

Thrift Shop
via @pinterest

Vintage Shop
via @pinterest

5. Take care
of your clothes

“Slow” doesn’t just describe an alternative attitude towards garments’ purchases.
It also concerns the way we treat our clothes.
For example, washing them too frequently can damage their textiles and reduce their durability.
Additionally, when we find a hole in our trousers or a tear in our shirts, it’s better to repair them rather than replace them, even though the market keeps telling us that replacing would be less expensive.
Finally, upcycling is encouraged, as it gives our garments a new life and keeps them far from landfills.

Photography & Pieces by Anasegurado

Reconsidering clothes

Even though Slow Fashion requires changes on the production side, its main focus is on the consumption one. It is all about adopting a non-consumerist approach. It invites us to not consider clothes as products that can be easily disposed of. It is, in the end, a movement that redefines our shopping habits and will benefit ourselves, the people and the planet we live on.