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Being more responsible as consumers, protecting our bodies and our clothes, and safeguarding the future of the planet is really simple and can be achieved with small daily actions. 

Words By José M. Sainz-Maza

November, 27th 2020

Sustainability is not a trend, but rather objectives that we should all seek to adapt to in our everyday lives. All of us have been told and are mostly aware that our consumption habits need to change in order to be more environmentally responsible as a society.

Separating trash, recycling, and not littering on the streets are simple actions most of us have already internalized and accepted as part of contemporary life, though there may seem like an overwhelming number of other factors to consider and adapt to. That is why we have put together some tips for you to start this journey in the right direction.

Saying “goodbye!” to plastic water bottles

Tap water may not taste the best, and perhaps some alternatives seem to be better for your health, but we all should already know that buying bottles of water from the supermarket is not very green-friendly, plus they are often heavy and space consuming.

We propose a simple alternative: use filters for the kitchen tap or filter jugs. You can find them in most large supermarkets and homeware stores, and they will allow you to use running water from your home without the concern for any impurities in the water. Considerably reducing your consumption of plastic, there are plenty of models and brands, such as Brita with filters adapted to different types of water. Some even like to put a piece of charcoal inside them as it has been shown to reduce chlorine traces!

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Deleting your emails frequently

Sound crazy? Hear us out. 

Many of us receive a significant number of non-job related emails every week: advertising, subscriptions to various shops and services, newsletters, spam of unknown origin, reminders, security alerts, etc. While connecting this fact to sustainability may seem vague, up to 10 grams of CO2 can be produced per year for each email you store in your mailbox, according to the French startup Cleanfox. Comprehending how many you may have received and saved so far in 2020, you can imagine how even emails could potentially be increasing your real carbon footprint. 

Manual deletion may seem long-winded, but there are now applications, such as the aforementioned Cleanfox, that delete those unnecessary emails and automatically will remove your subscription to newsletters you do not read and wish to avoid. It is that easy to improve your productivity, free up space in your email inbox and be that little more sustainable.

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Using products to preserve your clothes

Washing clothes can often cause them to deteriorate, especially if they are not great quality. Furthermore, every time you use your washing machine it consumes about 50 litres of water. Including garments which requires ironing afterwards, the overall energy and resource consumption associated with a simple cleaning is definitely significant.

To address this, options to reduce required cleaning frequency have been developed, namely for pieces such as jackets or pants; a good example is the Day2’s dry cleaning spray, which softens the fabric and provides freshness without using water. Hanging clothes on hangers in the bathroom and letting them steam themselves while you shower also helps reduce the need to iron clothes as regularly.

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Using greener cleaning products

Many of the kitchen soaps, sanitizing gels and grease removers used for household cleaning can be very harmful for the environment and often end up in wastewater. To reduce the negative impact on our planet that these actions may have, look for products with a more neutral pH or that are of organic origin. A simple google search on cleaning ingredients can go a long way.

Berlin startup Klaeny produces an all-purpose cleaner that will help you be more responsible as a consumer and reduce your use of plastics and substances that are harmful to nature. The packaging is recyclable, the product can be utilized in the bathroom or to clean windows, it is 100% vegan and cruelty-free, and the company employs part of the profits to finance initiatives such as planting trees or freeing the oceans of plastic.

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Installing energy-efficient light bulbs

An easy way to preserve our planet and future is to be aware of our energy consumption at home. Using energy-saving CFL-type bulbs will contribute enormously to this goal, as they produce the same amount of light as an incandescent one by spending much less electricity. In 2020, most of the light bulbs are already of this type, but you can always further improve your energy consumption and be more eco-friendly by exchanging them for LED ones.


Shopping sustainable clothing

The concept “sustainable clothing” can often feel like a blanket term nowadays by brands hopping on the “trend”. However, genuinely sustainable clothing should refer to the materials used in its production, the working conditions of the workers who produce them, waste management and energy consumption associated with the entire supply chain. Buying sustainable clothing goes a long way, and from the moment you purchase the garments to the pleasure of getting unique and very beautiful pieces created by local designers, you will be helping to reduce the impact of the second most polluting industry in the world.

These clothes may seem more expensive but are very often more durable, incorporate more natural or innovative fibers, and use high-quality natural dyes to prevent wear with washing and water contamination. We invite you to discover European brands committed to preserving the environment, just like PHYNE!


As you may have noticed, some of these suggestions may seem like extreme changes, while others you may have already taken into account before reading this article. Remember that every action counts, taking one small step after another is still movement in the right direction, and simple individual actions can make your life more sustainable and contribute to the greater revolution. Needless to say, you may have a few of your own tips and approaches, so by all means implement and share them too!