“During my Master studies at Nova SBE, I chose to focus my final thesis on sustainable fashion and that’s essentially how Vanilla Sand was born.” Born in Germany, Corinna experienced different positions around the corporate environment, from human resources to project management. It was not until the decision to go deeper into sustainable fashion for her thesis that she discovered how much unexploited potential for growth and expansion was hidden around this industry. “That, combined with my passion to spread important messages, made me want to continue this little project of mine”.
Defining objectives and goals is the first step to launching your own label, and Corinna relied heavily on her own style and inspiration to refine Vanilla Sand’s beautiful aesthetic and to identify its target customers, the ultimate, most valuable component of the business. “I think what makes us different from other designers is the fact that we try to combine new, upcoming trends with sustainability, which is something that I always struggled to find, and also one of the reasons why I saw so much potential in our brand concept.”