4. Get informed and watch out for greenwashing
Sustainability has quickly become an advertising claim for many companies, given the deep interest of society in this topic. This has led many clothing brands to use adjectives such as ‘sustainable’, ‘green’ or ‘eco-friendly’ lightly, seeking to attract the attention of consumers who want to buy responsibly but without providing enough information to support such claims.
To avoid this, try to find more information about the specific actions that each brand carries out to be sustainable, as well as possible independent certificates that back up any statement in this regard. And if you have doubts about what some terms mean, you can always take a look at our sustainability glossary.
5. Just rent
How many times have you bought a garment and, after one use, abandoned it in the back of your closet for months or years? And we are not referring only to that striking cocktail dress that you bought for a wedding a few summers ago, but to blouses, dresses or blazers that didn’t quite fit your style or of which you have gotten tired right away.
A very interesting option is to rent clothing, especially now that companies such as the Barcelona-based startup Pislow send you a new box of clothes every month including free shipping and returns, as well as an option to purchase at a discount if you fall in love with some items. In this way, you will reduce the amount of waste you produce and will be able to access a wide variety of garments depending on the occasion.