A revelatory discovery
Before a brand makes its way to Staiy, it goes through an extensive vetting process to ensure that the brand aligns with Staiy’s values. Through this vetting process, the founders discovered that all of these brands have “amazing designers with amazing stories and products that are produced in a special and sustainable way. They are full of collections inspired by valuable concepts that benefit the environment.” This is where the inspiration to go further developed.
The Staiy founders saw the opportunity to use the brands featured on the Staiy platform and create a community between them and the customer. They found all this amazing information about these brands and thought “We want to change the customer shopping experience by showing them the value behind the products they are buying and shift their mentality to one of a lifestyle of the future.” This is where Staiy shifted from solely an online marketplace to a destination for sustainable culture. A place where customers can come to learn about what it means to live a lifestyle of the future through the eyes of four young founders, who are at the forefront of a movement.