LEARNING FROM THE INSIDE
At Staiy, we are committed to valuing water, and it frames one of our 5 sustainability pillars assessing whether brands may ascend to the platform. To challenge harmful practice and champion solutions, rather than simply creating negative images of fashion production in its entirety, we make sure water is critically preserved, conserved and valued across the entire supply chain by the brands we partner with.
REGULATION AND QUALITY CONTROL
Standards and certifications help our work in assessing the brand commitment to water conservation. Among others, the Global Organic Textile Standards (GOTS) certifies the organic production of textiles which refrains from using GMO (genetically modified organism), pesticides and chlorine in production. The OEKO-TEX Standards instead label the use of non harmful dyes to both the environment and human health.
Olly, our French-based partner designing lingerie, works with organic and ethically produced cotton certified by GOTS and EOKO-TEX. An interesting component of Olly’s work is the use of recycled lace. The fibre comes from collected waste material which is then reassembled to form a new yarn. While quality material is saved from a pointless waste, Olly’s recycled lace saves 90% of water and 80% of electricity, in comparison to a conventional lace fabric. Olly’s designs teach us that water can be safeguarded in textile production chains. By engaging in ethical production where careful consideration is given to the raw materials, finishing and end-of-life phases of textiles, it demonstrates how water can be radically used more efficiently in the industry.