What role can the ritual of lighting a candle play in someone’s life, especially in one’s pace of life?
Having grown up with a sister working in the beauty and cosmetics industry, fragrance has always been more than aesthetics for me. It’s a mood lifter, a trip down memory lane and at times even an identity to step into. Of all our senses, the magic of ‘smell’ has always fascinated me the most; lose your sense of smell, and goodbye to enjoying the taste of that pungent blue stilton or freshly baked cinnamon roll! Candles help ignite these moments of bliss. By creating a ritual, we signal to the mind that this is my time, my space, my vibe. Whether lighting an invigorating candle during your morning yoga practice, or a calming candle at the end of a busy day, you can own and customize your experience and awaken the senses wherever you are. Beyond a simple addition to appreciate, it is valuable for our wellbeing.
What’s your best customer story?
Hearing from one of our first-time customers that the candle scent she ordered was reminiscent of her Italian grandma’s home. She told us that she hadn’t been able to visit her grandmother before her passing last summer due to Covid restrictions, and of course, missed her and the time they spent together, greatly.
The scent had been a great comfort to her.
What can we expect from the brand in the future?
Our processes are consistently being revaluated to ensure we’re implementing the most effective procedures to minimize our footprint. We are currently in the post-development stage of launching a refill candle program, and we are looking forward to rolling out the service to our community in the New Year. There’s also plans to work with local artisans of different disciplines to repurpose offcuts into one-of-a-kind, limited release vessels for our candles.