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Argentum – Where science meets poetry

Strength of Ancients, sacred element of Alchemy, salve of Healers, silver truly is a precious metal and the essence of ARgENTUM’s unique and powerful skincare.

Words By Chiara Zuccarello




Staiy wins silver and welcomes the ethical skincare brand Argentum Apothecary to our family.
Silver is a constant throughout human history, ancient and modern, an enduring spiritual symbol and a life-preserving essential. This metal has always been valuable to us, thought of as feminine in nature, and considered to possess magical qualities. Its name derives from Old English ‘seolfor’ and its chemical symbol from the Latin ‘argentum’. Strength of Ancients, sacred element of Alchemy, salve of Healers, silver truly is a precious metal and the essence of Argentum’s unique and powerful skincare.

The history of ARgENTUM Apothecary began with its founder, Joy Isaacs, who was born and raised in South Africa. Growing up, she would always see her mother treating skin problems with colloidal silver spray. When she was a teenager and her skin started showing signs of acne, colloidal silver helped heal her skin. A few years later, Isaacs left South Africa and moved to London, where she continued to rely on silver to care for her entire family, including her three children.


That is how the idea of ARgENTUM came to be. The founder teamed up with Dr. Gilbert Mouzin – a pioneering scientist in the field of dermacosmetics – to bring the power of silver in skincare. Their focus was to establish a luxury range of products from natural origins, delivering groundbreaking science to become a leader in modern skincare.

The Ingredients

After years of research in the field of dermacosmetics, they formulated a patented fusion of two vital ingredients, Silver Hydrosol & DNA HP:
Silver Hydrosol is the ultimate refinement of colloidal silver, and regulates skin flora with its natural anti-bacterial properties. It has powerful anti-inflammatory properties, regulates skin flora, increases the process of tissue regeneration, decreases irritant effects caused by oxidative stress, and stimulates skin elasticity;
DNA HP is a polymer extracted from salmon milt; it promotes cell regeneration, especially the production of collagen and elastin. Its high molecular weight results in excellent absorption, enabling optimum hydration by carrying 10,000 times its weight in water.

When combined, these two surprising ingredients have a catalytic effect on the other, thereby enhancing their properties and optimizing the potency of the skincare products.

“Instead of trapping moisture, the patented formula works in a unique way by delivering hydration to cutaneous intercellular space, carrying 10,000 times its weight in water”

La Potion

The moment you apply ARgENTUM’s most known product, la potion infinie, you will notice an immediate tightening and firming effect thanks to the two hero ingredients mentioned above. This restorative cream is an all-encompassing treatment, that hydrates and fortifies skin at a cellular level. 

The formula is non-comedogenic and absorbs instantly without leaving an oily film on the surface of your skin, thus delivering hydration without the unwanted shine. Use once or twice a day as a moisturiser on your face, neck and around the eyes.
Before applying, cleanse your skin with either
le savon lune, a facial cleansing bar, or la lune de velours, the brand’s nourishing oil milk cleanser.
Use warm water to help open pores, and pat dry with a soft towel. This increases microcirculation and relaxes your skin in preparation for the powerful active ingredients – Silver Hydrosol & DNA HP.

Quality and Elegance 

Everything about ARgENTUM products transmits quality, from the elegant violet glass jars and bottles to each and every ethically sourced ingredient found inside them. To discover more about this groundbreaking brand and shop their products visit Staiy.

Shop Argentum cosmetics

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