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B-INSPIRATIONAL: KAVITA BASI’S SUSTAINABLE BRANDS AND THE STORY BEHIND

Kavita Basi, a survivor of a brain hemorrhage and founder of two sustainable clothing brands, is seizing every opportunity in life and continues surprising the world with fascinating creations. Let’s discover who this amazing woman is and the message she is hoping to share with all of us. 

Words By Mayra Quispe Trejo 

22/12/2021

A change of life:

An opportunity

for Kavita.

Kavita grew up in a small town in northeast England. She was a child full of creativity and knew its destiny was in the Arts milieu. She studied architecture and Arts and later, started to run a fashion business with her uncle. After the family company was bought, she became head of the Sustainable Product Development department and traveled the world. During these trips, many of them to Bangladesh, China and Vietnam, she knew first hand how pollution was ruining the quality of life of people.

In 2015, she suffered a brain haemorrhage and spent months in the hospital. This experience changed her life and led her to start working on her dreams; it was not enough to just think about them, she needed to get going. That is how she wrote Room 23: Surviving a Brain Hemorrhage. This book transports us to Kavita’s time in recovery, her struggles and how she sees life after this event. She uses QR codes within the chapters so readers can scan and see videos or Instagram posts from that particular moment in her life. Moreover, 10% of profits will be donated to the Brain and Spine Foundation.

The book was just the start of an endless line of creativity. Kavita’s love for fashion drove her to create two sustainable brands: REFLEXONE and RATION.L

Creation, inspiration, fashion and the environment: REFLEXONE AND RATION.L

REFLEXONE

B-Ethical, B-Active, B-Kind

Activewear line made from certified recycled plastic and organic materials. Kavita has created this sustainable brand for all women who want to feel confident and comfortable while enjoying a healthy life. Moreover, 5% of profits go to the Bee Foundation-Brain Aneurysm Awareness.

One of their latest marvelous creations is the smart seeming legging. This helps to sculpt your body while making you feel effortlessly fabulous.

This body-flattering legging comes in five colors: Black, grey, green, blue and pink.

Reflexone has gender-neutral pieces which stand for Kavita’s desire that clothes can be worn by everyone. These clothes have also printed positive messages on them, such as theB-Confident Black T-shirt, made of 100% organic cotton and GOTS certified. A t-shirt with a gender-neutral fit that gives a loose and easy comfortable fit. An everyday t-shirt with a special message made with love by Kavita.

RATION.L

A gender-neutral brand for clothes, shoes and bags made of certified materials. Ration.l brings the new B-Kind Collection trainers. They are vegan and cruelty-free. These shoes are incredibly comfortable inside and give you a casual look on the outside. 

Kavita has created this collection of trainers that can suit any occasion, with long-lasting materials. She wanted these trainers to become classic and seasonless items. Moreover, the collection has been inspired by the colors of the planet and in honor of that, each color has been made using eco-dyed techniques. For Kavita, commitment to sustainability is fundamental in every piece. She works personally in improving and making every material more sustainable and yet, high quality.

Kavita’s story and creativity are inspirational. From a difficult experience, she decided to work harder on her dreams until they came true. Now, she is bringing to us two sustainable brands with positive messages behind them, with a story that can help others to believe in themselves.

Shop sustainable clothing
from staiy.com

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REFLEXONE

GOTS Certified

Organic Cotton

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REFLEXONE

GOTS Certified

Organic Cotton

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REFLEXONE

GOTS Certified

Organic Cotton