Advising on books, movies, beauty tips and outfit inspiration, Federica Salto invites Staiy into her own world, which she already shares with her followers. She offers interactive Q&As, insight from her inspiring works and a constant update on Harry Styles – her celebrity crush.
The new pandemic atmosphere has now become the new normal. Influencers have probably been the pioneers in these past few months, being one step ahead with digitalization and social media presences. However, everyone else in this industry, from designers to fashion victims to occasional customers, had to adapt according to the availability of the market and discovered new ways of interaction. One thing is for sure, the situation paved the way for the emergence of the most creative people, those who are not afraid to overcome the rules and redefine the boundaries of fashion.
As the issues of the slowdown of production practices and sustainability are the trendiest nowadays, almost every company tries to tackle the issue with a more or less ethical solution. So how do we distinguish the new “creative problem solvers?” According to Salto, courage is the key “by decreasing your offer and sending the message that less is more, you implicitly accept to lose opportunities. That’s why I believe that the big players including ready-to-wear brands and fast fashion brands, as well as physical and online retailers together with institutions should take this responsibility, redesigning the market rules to allow everyone to play the same game.”