Lucy Von Strumer joins us via video call from her adopted city of Amsterdam. If one was to recite her long list of achievements, initiatives and noble ambitions, we’d be forgiven for thinking she was superwoman. She is, after all, trying to save the planet. As we discover, she is not one for bragging, so we shall do it for her. Lucy is the founder of leading PR agency, The Humblebrag, and a co-initiator of the independent non-profit, Creatives for Climate. Aside from being a successful entrepreneur, Lucy is a true leader and activist, dedicated to amplifying the voices of change-makers. She is not afraid to speak the truth to make the world realise change needs happen, not tomorrow but today!
Prior to moving to Europe ten years ago, Lucy studied international relations and was a radio news presenter in her native country of New Zealand. After arriving in the Netherlands, she began working for global NGOs, accumulating a vast and varied portfolio of experiences. The majority of programs she was involved in focused on innovation in political governance and the potential that technology has to enhance democratic processes across Africa and Asia. Undertaking a position as head of communications in a multi-stakeholder initiative for sustainable fashion was the next step in her journey. “I had worked on women’s rights and political governance in Africa and Asia but sustainable fashion was an area that resonated more with me.”