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We can all agree that our earth is worth fighting for, and in order to fight, we need the correct armor. More specifically, we need our zero-waste, organic cotton armor. It’s time to be the hero we always knew you were. 

Words By Ella van Niekerk



Zero-waste is defined through a set of principles that focus on the prevention of waste in its entirety.

It demands the redesign of the life cycles of resources so that all products are reused and nothing goes to waste.

The implementation of zero-waste by any person or company has the potential to go a long way.

The term zero-waste can seem self-explanatory, but the ripple effect it creates is something that should always be spoken about, so let’s get into it.

As we already know, the production process of any product has the potential to create enormous amounts of waste and pollution.

 It adds to landfills, pollutes water and air, and puts pressure on our environment in more ways than we could imagine.

Zero- waste seeks to ensure that all products can be repaired, reused, or recycled back into nature or the marketplace.

This policy requires more consideration than others. From an industrial point of view, it needs innovative designs and management of processes to ensure the reduction of toxicities throughout. 

Some common processes used to apply zero-waste principles are responsible production, consumption, reuse, and recovery of products, packaging, and materials without burning them. 

Zero-waste solves overconsumption,maximizes recycling, minimizes our waste footprint, and helps implement new habits in our lives to preserve our planet.

Brands that focus on and believe in this policy are already creating products you will love as they love our earth! 

Artknit studios, an Italian wool apparel brand, closely supervises the manufacture of their timeless, organic knitwear and is fully committed to their zero-waste policy

YT-Shirt, the white T-shirt label, is also adopting the zero-waste policy and is dedicated to exploring the infinite variations of fabric and cut, pushing a seemingly basic garment to perfection. 

A third example is Wanner label,a brand committed to helping our planet through upcycling. 

Indeed, Wanner sources second-hand materials and transforms them by cutting and sewing them together to create new, unique pieces.

Last but not least, Komodo uses the finest organic, natural, and eco fibers, and explores the use of innovative materials and production techniques to minimise their environmental impact.

The best part about the zero-waste policy is that every product bought with this ideology in mind begins a ripple effect of positivity, love, and genuine change within our planet. 

By purchasing one zero-waste product instead of a product that causes and increases waste, you are starting this ripple effect. 

Choosing a zero-waste product means you have, single-handedly, reduced air pollution, land pollution, water pollution, and have helped reduce climate change. 

Not to mention, you have supported a brand that loves our planet!.

So, does buying zero-waste products make you a hero? We can’t really say, but YES. It absolutely does.