make a change
Genia decided to use her skills as a journalist by contacting manufacturers, craftspeople, recycling plants and sustainability experts. Intrigued by the yet to be discovered recycling potential, she started digging deeper by taking courses on subjects far from her own expertise, such as sustainable value chain and bag design. Consequently and after long nights of studying and research, the brand BEEN London was found in 2018.
The idea behind the name BEEN London comes from the brand’s choice of materials that have already Been used. Producing handcrafted vegan leather bags and collaborating with one of the last bag makers in East London, BEEN London aspires to solve environmental issues by showing the true value of what others might readily throw away. In fact, BEEN London’s bags have a carbon footprint 10 times smaller than an equivalent made on the high street.
To minimize the carbon footprint and ensure every individual involved is getting paid fairly and treated well, the brand avoids production in other countries where unethical labor practices are widespread. Every piece is produced locally and with the help of Londoners with learning difficulties.