BigThinx’s brand imagery paints a symbolic picture with its exuberant and empowering designs. Free falls and capes certainly give ode to the boundless possibilities of this technology and the impact it could have if adopted on a global scale. “The cape is used to depict that each of us is a superhero in our own way and can make a change to the world,” BigThinx explains. Our human nuances are characterised by high complexity and expanding capabilities which is perfectly mirrored by BigThinx and its forward-thinking mission to elicit positive change.
Although only at the beginning of its journey, BigThinx presents a novel solution for fashion businesses and consumers, with the potential for expansion across the entire sustainability sector in the near future. BigThinx says, “Digital mediums open the door to new avenues for business. Used correctly, digitalization can revolutionize entire business operations and boost enterprise growth tremendously.” Coronavirus has brought enormous challenges to industries rooted in archaic systems which has only emphasized the increasing volatility of purely physical stores. In this era of uncertainty, one thing is certain, the AI revolution is coming.