Avie was particularly shaped by the founders’ fascinating journey. Sonya started out her career in fashion in a more traditional way when she worked for Junko Yoshioka in 2005. During her time at the bridal and evening couture label in Soho, New York, she crafted creations worn by Demi Moore, Jessica Alba and Helen Hunt at red-carpet events like the Oscars or the Golden Globes. In contrast, Liam’s outset in the industry was a rather unconventional one. “My career background in Civil Engineering and Architecture enabled me to do prestigious projects like the 2012 London Olympics, but my appreciation of conceptual art quickly enticed me into the visual arts. I was intrigued by working with lighting, composition and storytelling, and this is what finally navigated me towards fashion campaigns and lookbooks”, states Liam. After several years of experience with stations in Barcelona, London, Turin and many more, the couple combined their knowledge and skills to found Avie. As a major influence, they cite Denmark, where they lived for four years. The Scandinavian country’s effortless lifestyle and minimalist ethos became intrinsically entwined with the DNA of Avie.