As opposed to brands that focus primarily on the marketing aspects, the Dutch brand has been addressing its attention to the technical parts of 3D knitwear designs to create the most sustainable styles and grow its audience organically. The New Industrial Order’s own house brand can be made in different countries, such as Spain and Italy although the team is in the search for local knitting machines to produce their designs closer to the consumer.
The 3d knitting machine is the process where you put yarn in and a garment comes out, consequently taking twenty times less energy than woven clothing. The brand aims to improve the current waste of energy and material in the fashion supply chain by making a greater variety of clothes that suits the consumer better, instead of multiple pieces of the same style. This forward-thinking approach places the intellectual elite as the target customer due to the high cost of knitting machines used to create unique garments.
In terms of design, the main source of inspiration lies in the variation of animal skin patterns. The subtle details compose and connect sustainable pieces made on-demand to the consumer’s personal skin, to fit like a glove. The brand programs knitting patterns on the computer and shape modular building blocks to eventually manufacture them.