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The visionary fashion laboratory has been reassuring circularity in fashion with personalized garments and 3D knitting patterns on demand. Ten years of innovative designing experimentation impulsed the beginning of the New Industrial Order.

Words By Hillary Ribeiro

December, 21st 2020

A fair and efficient future that is better for everyone is what backs up the conscious retail concept behind the Amsterdam-based brand. Annelie Ansingh and Rosanne van der Meer, the founders of the New Industrial Order, are former classmates who have been trying to unravel the future of fashion alongside a creative team made of designers, engineers, and entrepreneurs across Europe. “One image we found inspiring is the idea of seeing our planet as a spaceship that we can’t get off” Click To Tweet says Rosanne.

The cultural need to express ourselves through fashion and clothing led to a bulk production that calls for innovative solutions to recycle the limited resources used in garments. “We tried to combine those concepts into a new supply chain and this is what we want with New Industrial Order.” explains the founder, “The key for us is to make the best possible clothing for each individual which is a personalized version of what everyone loves” she continues.

As opposed to brands that focus primarily on the marketing aspects, the Dutch brand has been addressing its attention to the technical parts of 3D knitwear designs to create the most sustainable styles and grow its audience organically. The New Industrial Order’s own house brand can be made in different countries, such as Spain and Italy although the team is in the search for local knitting machines to produce their designs closer to the consumer. 

The 3d knitting machine is the process where you put yarn in and a garment comes out, consequently taking twenty times less energy than woven clothing. The brand aims to improve the current waste of energy and material in the fashion supply chain by making a greater variety of clothes that suits the consumer better, instead of multiple pieces of the same style. This forward-thinking approach places the intellectual elite as the target customer due to the high cost of knitting machines used to create unique garments.

In terms of design, the main source of inspiration lies in the variation of animal skin patterns. The subtle details compose and connect sustainable pieces made on-demand to the consumer’s personal skin, to fit like a glove. The brand programs knitting patterns on the computer and shape modular building blocks to eventually manufacture them.

The brand’s most recent collection is named the Modular white label collection and made of 100% merino wool, which is natural, recyclable, unraveled, and reused. The brand has been experimenting with the reknit process of a garment. “We don’t have it automated but we have grandmothers making socks out of the sweaters we take out,” Rosanne tells us.
In addition, The New Industrial Order has been working with sizing technology for future projects that should be launched in the 2021 fall season. 

The brand is effectively adopting new ways of working and promoting a sustainable culture of consumption through game-changing technologies. This gives the New Industrial Order a firm grasp of the future fashion scene where people request high-quality clothing on-demand to last a lifetime and feel comfortable and happy wearing unique designs.

100% merino wool sweater

The consumerism pressure often leads us to purchase the latest trends without pondering the question of how it is going to impact the environment. The New Industrial Order highlights the importance of investing in timeless garments made of recycled materials, only then we will readdress our choices to a more sustainable path.