The Scandinavian capital hosted its Autumn/ Winter 2021 show digitally for the first time ever.
Being in the middle of a worldwide pandemic, and with Covid 19 restrictions in Denmark, it seemed the best solution.
To say we were excited to see what they had in store for us was an understatement!
The format may have been different from other years, but one thing’s for sure: this is a positive change for the fashion industry. Having the show online was more sustainable to the environment, and also the safest option considering the circumstances. There was no doubt about it, once again the Danes created a spectacular show, showcasing designs from Scandi designers such as Ganni, Jeanette Madsen and Pernille Teisbaek. CFW is renowned for its edgy style and they did not disappoint this year. One designer that stood out to Staiy was “Ganni”; their playful collection “Stage” is inspired by performance and music. This one-of-a-kind rental collection was reworked with Nina Bernholm. Each piece is made with already existing fabrics from their previous collections. With features such as hand-painted motifs, embroidery and spray paint, “Stage” is sustainable, yet has a cool and sassy vibe.
Copenhagen is taking the lead on sustainability by taking essential action to help the urgent climate crisis. Hopefully, this will inspire and encourage other countries and brands to follow suit. Although CFW doesn’t plan to operate completely digital in the future, they are implementing long-term changes on how they operate. One thing they plan to do is to cut their emissions and negative impacts. They are becoming more and more sustainable and they want others in the industry to do the same.