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COPENHAGEN,
THE FASHION CAPITAL
OF SUSTAINABILITY! 


COPENHAGEN FASHION WEEK

Copenhagen Fashion Week

Copenhagen Fashion Week goes digital for AW 2021. The fashion capital of sustainability has an impressive action plan right up its sleeves! 

Words By Jen McDonald

02/03/2020

COPENHAGEN FASHION WEEK

Photography by Holzweiler Brand

About Copenhagen

Copenhagen is a unique and enchanting city, characterised by its canals, cycling culture and its creative hub.
The Danish capital is not only renowned for being one of the happiest cities in the world, but it is also setting itself up to be the world’s first carbon-neutral city by 2025. With sustainability being the number one priority on their agenda, can this city get any greener?

Well, there is no doubt about it, Copenhagen is as green as it gets.
With sustainability being their top priority, this city is taking all the necessary actions to combat climate change.
With that said, this fashionable capital made a name for itself last week at CFW by becoming the leaders of the sustainable fashion movement.

The Scandinavian capital hosted its Autumn/ Winter 2021 show digitally for the first time ever.
Being in the middle of a worldwide pandemic, and with Covid 19 restrictions in Denmark, it seemed the best solution.
To say we were excited to see what they had in store for us was an understatement!

The format may have been different from other years, but one thing’s for sure: this is a positive change for the fashion industry. Having the show online was more sustainable to the environment, and also the safest option considering the circumstances. There was no doubt about it, once again the Danes created a spectacular show, showcasing designs from Scandi designers such as Ganni, Jeanette Madsen and Pernille Teisbaek. CFW is renowned for its edgy style and they did not disappoint this year. One designer that stood out to Staiy was “Ganni”; their playful collection “Stage” is inspired by performance and music. This one-of-a-kind rental collection was reworked with Nina Bernholm. Each piece is made with already existing fabrics from their previous collections. With features such as hand-painted motifs, embroidery and spray paint, “Stage” is sustainable, yet has a cool and sassy vibe.

Copenhagen is taking the lead on sustainability by taking essential action to help the urgent climate crisis. Hopefully, this will inspire and encourage other countries and brands to follow suit. Although CFW doesn’t plan to operate completely digital in the future, they are implementing long-term changes on how they operate. One thing they plan to do is to cut their emissions and negative impacts. They are becoming more and more sustainable and they want others in the industry to do the same.

Holzweiler

Holzweiler A/W 21

Holzweiler

Holzweiler A/W 21

Holzweiler

Holzweiler A/W 21

CFW Action Plan

In January 2020, CFW released a three-year sustainability plan which includes a points system used to assess how green a brand is before they take part in the show. The action plan  includes 17 minimum requirements that brands will have to meet before participating. Some of the requirements they need to pass include having 50 percent certified, organic or recycled fabrics in all collections. The brands need to offer equal

GANNI

Photography @Ganni

GANNI

Photography @Ganni

Sustainability Education

The future of our planet should be at the forefront of everyone’s mind. Copenhagen is taking the lead to change the fashion industry for the better and we believe that other countries will soon follow. With the fashion industry accounting for about 10% of global carbon emissions, and nearly 20% of water waste, it is essential that brands and buyers are educated on being sustainable. So, by taking action to help solve the climate crisis is a major step, especially in the fashion industry. Being in the middle of a worldwide pandemic has taught people and industry leaders that life is unpredictable, and steps need to be in place to help make the planet more sustainable. The Danes are serious about the impact these issues have globally on the industry. They plead for other fashion weeks and big fashion platforms to follow them. Let’s face it, there is no planet B and this problem needs to be addressed before it is too late.