Recif, which means ‘reef’ in french, translates directly into the project’s mission: to protect and restore coral reefs. “When you buy something, you should give something back in return,” states the French entrepreneur. He developed the project with the idea of helping local economies in areas where coral reefs need restoring, looking at which areas needed the most attention.
With COVID, Constant’s plans were up in the air: “We had to change our mind three times.” After launching on Kickstarter – a crowdfunding platform – Recif raised thousands of dollars. Even with the pressure of hundreds of investors depending on him, Constant was not about to compromise his values on ethics and sustainability. The initial store location was in Bali, then in the Philippines, and then he considered his home terrain in Marseille. “A lot of brands are just promising to plant a tree but this is a lot simpler than what I am trying to execute. I have a lot of people putting their financial trust in me but I will always be fully transparent, even if that means trying again and again until I get it right,” Constant discloses, impressing Staiy with his dedication to Recif’s values. “That’s the way I want to do it. I had hoped to be one of the first brands to do it right from the start……but it’s a mess! I don’t sleep a lot. You have to invest a lot of money so at the moment it’s not easy, the returns on the investments are not yet there.”