First things first
What is fair trade?
According to the World Fair Trade Organization (WFTO), Fair Trade is a trading partnership based on dialogue, transparency and respect, that seeks greater equity in international trade.
It is a vision of business and trade that puts people and the planet before profit, a proof of concept that showcases the enterprise models of the new economy.
Moreover, it contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers.
The WFTO have set 10 principles which specify the ways that Fair Trade Enterprises should behave to ensure they put people and the planet first.