Created in Amsterdam, the brand draws inspiration from the color and vibrancy of the culture and the people that live there. The team starts by focusing on a stylish design that fits the city’s greenery and its bustling canal-side streets, and then they introduce comfort and sustainability. Next, they look at materials and durability. With their careful selection of fabrics, they create lasting pieces to slow the damaging cycle of fast fashion.
Elements of Freedom chooses to produce as locally as possible, using European factories that align with their standards and offer fair working conditions for their employees. Some materials that the brand uses are Better Cotton Initiative cotton, Everco viscose, eco-boiled wool, and several recycled fabrics. All components of their garments are certified according to Standard 100 Oeko-Tex®, meaning that their fabrics have been produced without harming people or the environment.
Through their diligent efforts, the Dutch brand was selected as the winner for the Green Product Award in 2020. One of their pieces, the Reza jacket, was also spotlighted, winning an international competition as the most sustainable product of the year. Crafted from 100% recycled materials, the jacket has been called a “product of the future”. This jacket is the ultimate embodiment of style and sustainability.