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Exotic, colourful, effortless glamour – KLEED shows us sophisticated loungewear at its best. Take a walk on the wild side and slip into the folds of its all new AW20 collection!

Words By Jen McDonald

December, 9th 2020

For all those livin’ la vida lockdown, loungewear has become the ultimate staple in everyone’s wardrobe. Cosier days call for loungewear that not only delivers style, but comfort. This winter, KLEED’s aim is to spread love and dissolve any negative vibes. “A celebration of life, love and laughter,” says founder Carolina Guedes Cruz, when asked about her new AW20 collection. Through her pandemic-inspired pieces, KLEED hopes to instil “a vibrant sea of colour that brings light, joy and warmth to the drab restrictions”.

KLEED is driven by Cruz’s two passions in life: fashion and wildlife conservation. Following the brand’s ethos of sustainability, KLEED produces garments that show a love and respect for the planet. Striving for the smallest carbon footprint, only the best organic materials are used in their collections, ensuring a supply chain free from chemicals.

Infused with a taste of wildlife, every collection is an explosion of bold colours and exotic prints. With its checkered fabrics and riotous flower prints, KLEED keeps it quirky but flattering. From dark teal to floral pinks, the colour palette is joyful and dynamic!


“This season, KLEED lays out a true feast for the senses – celebrating the power of human emotions, with sumptuous fabrics and a triumphantly flamboyant palette of colours”

Part of AW20 is the Atelier Collection that consists of matching pyjamas, robes and kimonos. Although all fierce and iconic in their own way, there are three showstopping pieces in the collection: “Behold the Banana Boat River”, “Amazon Fever is Among Us”, and last but not least, “Wild Kingdom”. The collection is made from soft, plush fabric – perfect for glamorous, guilt-free lounging, day or night! Attention to detail is everything in this new collection, the range features delicate mother of pearl buttons and contrasting piping.


KLEED’s new collection satisfies our every fashion craving, offering a middle ground between joggers and a little black dress. You can now Netflix and chill in style and sophistication with this luxurious loungewear. Sometimes, all we need is a little pick-me-up to make lockdown a little more bearable. And if that means buying something that looks great, cheers you up and makes your day a little bit better, then why not indulge in the KLEED AW20 collection? Keep your eyes peeled and your binoculars at hand for when the collection drops on!