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celebrity fashion


Words By Shannon Rice

Sustainability in fashion is now. The industry has waited far too long to embrace the rise of sustainable practices and now is the time. We are at the epicenter of where conscious consumption and fashion cross and it is important, now more than ever, to implement these sustainable practices into our lives.

We are constantly learning how to make small changes in our daily lives to help save the only planet we have. When it comes to our wardrobe, there are significant updates that can be made to help shift the change to a lifestyle of the future. Gone are the days when we used to buy a t-shirt without looking at the fabric label. Before we take home a new pair of jeans, we are now thinking about how much water is wasted just to make that one pair of jeans. Conscious buying habits are becoming mainstream and becoming a hot trend.

Making this shift to a sustainable lifestyle takes time, learning, and practice. Especially when it comes to our wardrobe and personal style, that is constantly evolving, there are some small changes we can make to push for sustainability. Starting with our essential pieces and seeing where we can make improvements is a good place to begin.

sustainable pearls


Your Favorite Shirt

We all have one. When push comes to shove, we pull out our beloved white-tee that goes with everything. Pair it with your favorite trousers or underneath your favorite blazer. This essential is always in our wardrobe and will always be there. Depending on how long you have had your coveted tee, you may not even remember where it came from, what it is made out of, or how long it’s going to last. You may not even know that when you wash that tee that the microplastics found in the tag or the fabrics are polluting our oceans. Or that the cotton fabric that tee is made of was produced in a factory that contributes to the greenhouse gas problem and pays unfair wages.

Luckily, there is a solution. Today’s technology and brilliant sustainable fashion brands have done all of the research for you. With your favorite tee, the most important thing to think about is fabric. When thinking of sustainable fashion, there are two categories to look towards when buying something like a simple tee. One is natural fibers. Materials such as hemp and linen are great options for a fabric that is going to be kind to the environment and create minimal waste. Both require very little water and no pesticides to grow.

The next category is innovative technologies that have created sustainable unique fabrics. With these new developments, brands have been able to use fabrics that are even better than the fabrics we know and love. Tencel and Modal are two fabrics that are perfect alternatives to conventional cotton. Made from wood pulp, these fabrics are soft, breathable, and are 50% more absorbent than cotton. Not only are these fabrics great for our world, but they are also much more durable and will last much longer. Isn’t that what we want in our favorite tee? Next time you are shopping for a t-shirt ask yourself these important questions before you make your purchase. Making this small mindful change is just one great way to shift towards some sustainable practices.

Beloved Jeans

In our quest for the perfect pair of jeans, we have all probably tried on upwards of one hundred pairs just to find the right one. Going from store to store trying on different styles and different colors, the pursuit seems endless. Next time you shop for this essential, consider the environmental impact before stressing about the fit.

Jeans have been getting a bad rap when it comes to sustainability. Every year, we learn more about what goes into making a pair of jeans and how much waste they create. Denim is made of mostly cotton which some call the “thirsty crop.” More than anything, jeans create more water waste. Flowing in the water sources here are chemicals like mercury, lead, and copper. Often they run-off into some communities only as a viable drinking source. These same chemicals can make their way into your laundry cycle with your jeans which can, in turn, end up in the ocean and your very own drinking water. When you are looking for your new “go-to” jeans keep in mind what goes into them and the impact they are making to the world at large.

basic fashion

Photography & Pieces by Kuyichi

We all need that perfect pair of jeans that we use weekly or even daily. To pair with your new sustainable tee, there are many ways you can find jeans to be its companion in your wardrobe. Jeans get better with wear, so why not try a pair that has already been worn in for you. The “vintage” jean look is not only a low impact choice but also one of the hottest trends right now and why not achieve that with a pair of vintage or second-hand jeans.

sustainable pants


slow fashion jeans


Sophistication & Versatility

Sophistication is found in simple things. A white tee and jeans are a quintessential look that is the epitome of versatility. You can take these two pieces and create just about any look from them. Put on your favorite pair of sneakers and you have the timeless “t-shirt and jeans” look. Grab a pair of heels and a blazer and you have mastered an elevated casual look. Play around with color and pair with a colorful sandal for a classic summer look.

Sustainability can be an expression of a sophisticated and elevated style. It doesn’t have to be flowy pants and “granola” like everyone thinks. Owning these essential pieces that are made with quality and environment in mind is the avant-garde trend that is making its way into mainstream fashion. Something that is here to stay.

Shop Essential Pieces

Artknit Studios

Silk Cotton T-Shirt


Dexter Chino Regular Tapered Sand


The Classic Cotton T-Shirt


Jim Tapered Washed Out Jeans