From ballet flats and sandals to boots and sneakers, BellaStoria produces eco-friendly shoes delivering excellence in breathability and comfort. A small family business in the heart of Tuscany, this Italian brand supports small artisans who are behind all aspects of the production, from hand-cutting, sewing and assembly.
By following its mission based on the three R’s – reduce, reuse, recycle – the brand significantly minimises the number of products that are sent to landfill each year. Demonstrating their commitment to sustainability, the brand uses natural materials such as organic cotton, linen, hemp, nettle as well as reused fabrics from tapestries, vintage clothes, recycled airbags, recycled seatbelts. All collections are made in line with the People for the Ethical Treatment of Animals (PETA) standards for sustainability, respecting the environment and produced under fair working conditions.