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EVALUATING THE SUSTAINABILITY OF FASHION BRANDS WITH STAIY WEBINAR 2.0

November, 30th 2020

After the tremendous success of its first webinar, Staiy, the Berlin-based sustainable fashion marketplace, is excited to announce the second edition of Staiy Webinar. Airing on December 13th, Staiy Webinar 2.0 will focus on evaluating sustainability within the fashion industry alongside a panel of key players and innovators in the field.

Words By Gabrielle Hollenbeck

At 17:30 CET, you will have the opportunity to gain a unique insight into Staiy and how it evaluates brands using its very own sustainability pillars. Discussion will be centred around Staiy’s newly reformed Brands’ Evaluation, where the 120+ fashion brands featured on Staiy’s platform are scored against their commitment to environmental and social responsibility. The panel will consist of five guests that will be evaluating Staiy’s new assessment criteria as well as educating the community about the importance of scrutinizing sustainability practices.

Alessandro Nora, the co-founder and sustainability manager at Staiy will begin the webinar by introducing its five key pillars used to measure sustainability performance in water, air, materials, working conditions and the supply chain. The online event will then swiftly move on to the panel discussion consisting of the following guests:

Max R. Gilgenmann

Max Gilgenmann is representing Fashion Revolution Germany, which is an organization aimed at encouraging action to revolutionize the fashion industry,  and that “conserves and restores the environment and values people over growth and profit”. The Fashion Revolution is working to achieve change through three key areas. The first is centred on creating a cultural shift by raising awareness and educating the public. The second is through changing policies by influencing and advocating for government action. And lastly, creating changes within the industry itself, which includes influencing brands and retailers to change through consumer pressure and incentivising, and promoting transparency and accountability across the supply chain. 

Kristian Hardiman

Kristian Hardiman, Head of Ratings at Good On You, is an environmental scientist with expertise in establishing social and environmental standards. Previously Senior Technical Officer at CDP (formerly the Carbon Disclosure Project), he has helped hundreds of companies measure their sustainability impacts. Hardiman is currently responsible for the development and implementation of the Good On You brand rating system which assesses over 3,000 global fashion brands for their impact on labour, the environment and animals. He is committed to supporting brands to better understand and improve their sustainability performance.

Myriam Laroche

Myriam Laroche is the founder of Eco Fashion Week and is an apparel and textile sustainability strategist who helps guide brands to implement sustainable practices in design, manufacturing, distribution, sales and marketing, adopting a holistic and circular approach. Not only does she help identify sustainability challenges and opportunities, she also holds conferences, training workshops, webinars, panels and other events on sustainable fashion for schools, businesses and organizations.

Dimitra Zavakou

Dimitra Zavakou is the founder of Little Popup, fulfilling the roles of curator, consultant and organizer for sustainable fashion pop-up events. Since 2012, Little Popup has been introducing innovative pop-up experiences across Europe, specializing in events that introduce innovations in the market. By curating sustainable fashion pop-ups, the company aims to encourage conversation on quality, sustainability and resilience within the industry. 

Rachel Cannegieter-Markus

Rachel Cannegieter-Markus is the founder of Rethink Rebels, an agency that helps fashion businesses develop sustainable and circular solutions. Re-Think Rebels does this by helping brands implement sustainable business strategies, transparency in communication and a circular production system.

The five key pillars which will be the main topic of conversation for Staiy and the guest panel are:

Water

Water is an essential and infinitely valuable resource, yet the fashion industry has a particularly bad habit of wasting it. Since the industry is heavily dependent on water – from harvesting raw materials to dyeing and washing – it has become the second-largest consumer of the world’s water supply. The main problems are in how the water is sourced, the release of chemicals back into streams and water sources, and the overall water consumption needed to create clothes.

Air

Air is another element fundamental to human existence. However, it is currently seeing a dramatic increase of the most dangerous greenhouse gases – CO2, which is exacerbating the speed of global warming. The fashion industry accounts for 10% of all carbon emissions derived from human activity. Long and international supply chains are fueled by the incessant desire for cheap labor at every step, from harvesting and spinning to dyeing and crafting. As a result, clothing items fly several miles before arriving in our wardrobes. Any remaining, unsold inventory is often shipped to landfills or incinerated, further contributing to emissions.

Materials

Textiles production requires the intensive use of resources, including oil, water and energy. Choosing the right materials and how they are used is important. The consequences of irresponsible use impact soil, freshwaters and other natural resources, affecting ecosystems as a whole. The industry’s use of resources is not optimized, especially for fabrics, where 87% of the total fiber input used ends up going to waste, resulting in the loss of USD 100 billion annually. Such inefficiencies harm the planet both economically and environmentally, but can easily be resolved.

Working Conditions

The fashion industry plays a major role in the labor market. It is known to be one of the world’s largest low-wage employers, and one of the most female-dominated industries. For these women, social and economic development is closely linked to their conditions at work: gaining a decent pay and working under dignified conditions, affording them the financial security to provide their children with a decent education and to step out of poverty.

Supply Chain

Last but not least is Staiy’s pillar on the environmental consciousness present at all levels of the supply chain, a company’s system that enables the movement of goods from producer to consumer. Staiy promotes a holistic approach to the supply chain, from the sourcing of raw materials, design, and production to retail, post-purchase, and every step in between. Sustainability requires an ethical approach from all parties, including producers, suppliers, retailers and consumers.

staiy.com

Staiy Webinar 2.0 brings together industry leaders to discuss, educate and learn about the best methods for evaluating sustainability within fashion. There is no signup needed – just head over to Staiy’s Youtube and Facebook at 17:30 CET on December 13th to tune in!