Diving more into her production process, Martina works in two ways. The first one is traditional upcycling, transforming old clothes customers give her to new, one of a kind pieces. The second one is purchasing deadstock fabric samples to fight against fashion waste as well as high quality, natural fibers such as hemp and nettle. She also uses her brand to spread awareness about the multiple benefits of these mind blowing fabrics.
Acknowledging that going fully sustainable is extremely hard and almost unreachable, Martina still highlights the urge to consider small actions towards a greener and fairer future, such as recycling or planting trees. In fact, she already has a forest on Treedom, and tries to dedicate a tree to someone every two or three months. This initiative allows her to contribute to better the planet as well as inspire her audience and community via Eye of Ray. Funny story, during the interview, she told me about the time she was driving her car and picked up 20 wooden frames, in perfect condition, that she had found – here comes the twist – in a garbage spot. As you can see, her actions reflect her words as she gives her opinion on fast fashion’s waste: “if everything would follow a more circular economy, everyone would benefit from it”. She strongly believes that the first step towards change should come from the big household names, the ones exerting the biggest influence on the industry. Also, she denounces superficial trends and crazy ads we daily see on our Instagram page that prevents society from consuming more mindfully and responsibly. It is therefore no surprise that she defines modern luxury as “high quality, sustainable materials and an ethical way of production”.
A young artist herself, the advice she would give to other fellow young artists and designers is to simply go with the flow and stay authentic. “Don’t think that you have to fit in somewhere. Get inspired and throw yourself in if you have an urge to communicate something, just go with it”, she wisely answers.