Reading Time: 9 minutes In the era of fast fashion and seasonal collections, we strongly believe that wearing something special with its own history is of great value. Today at Staiy we present Shop the Story, a vintage clothing store that can make any fashionista's wardrobe worthy and unique....

Reading Time: 6 minutes Fine gold and hand-made silver jewels meet precious natural gemstones to create magic in Amadeus’ London studio. Keep reading for a little sprinkle of inspiration....

Reading Time: 8 minutes Meet Kmana, an elegant, durable, and timeless accessory brand. Kmana designs luxurious leather travel bags and accessories that are simple yet spectacular. Founded by Bea Sanz Corella & Kiko Tous, Kmana is a passionate family run brand based in Bali and committed to making bags fit to travel the world....

Reading Time: 8 minutes Appareal was founded by Olesya, a trained rocket scientist, who invents garments that are out of this world. Her high-tech designs are for women who want to dress to impress. These statement pieces can be washed effortlessly, left to dry and even better, you don’t need to iron them!...

Reading Time: 7 minutes Hermandia. It could be a brand. It could be a legendary country from Norse mythology. Could it be both? ...

Reading Time: 5 minutes Arturo Stories is not your average sock brand - if you want design, quality and sustainability - keep reading. The unique sock brand, with a 100% female lead creative team, designs and produces socks in Italy with high quality and certified cotton from Egypt. ...

Reading Time: 10 minutes Vintage shopping is a great way to fill a sustainable wardrobe and create your own unique style. It is more durable than fast fashion brands. If you hunt in the right places you will most definitely find those hidden treasures. Here are 5 tips to shop vintage clothing with fashionista Zoe Leger....

Reading Time: 9 minutes An eye-opening experience within the fast fashion industry led Kerry Wilde to abandon a promising career and stable job at a large company to pursue a more balanced and ethical lifestyle as a ‘personal soul stylist’ and help other women to do the same....

Reading Time: 4 minutes Dana and Ada, the mother daughter duo behind the luxury knitwear brand Sollisti is launching their latest collection for FW 20/21. With a focus on minimalism, sustainability and quality, Staiy is proud to spotlight some of the unique qualities and characteristics of this collection and why it is a brand we believe in....

Reading Time: 7 minutes Designing affordable handmade bags made of organic and biodegradable fibers, the British brand Ellyla is committed to passing the values of cruelty-free and sustainability to future generations....

Reading Time: 6 minutes Elisa Aramù and her passion for fashion grew up in the Italian province of Biella, a few steps from Switzerland. The Aramù brand, however, embodies the Italian made in Italy with an international touch of elegance and, of course, sustainability....

Reading Time: 7 minutes With her blog La moda, il sabato mattina , “fashion on Saturday morning”, Federica Salto sums up the highlights of the week with pills from the fashion system. Here, she gives an insight on what the new look of the fashion industry is. ...

Reading Time: 7 minutes When talking about the fashion preferences of the younger generation of consumers named Generation Z, two words immediately come to mind: technology and sustainability. Today at Staiy our Fashion Editor, Daria Müller Velasquez, explains why this generation is worth paying attention to....

Reading Time: 5 minutes At Staiy, we are excited to announce our new partner brand Avie. Read this article to find out what the sustainable luxury label has to do with the French language, Jessica Alba and the scandi-lifestyle....

Reading Time: 5 minutes Kevin and Ronan started N’go Shoes to promote the traditional know-how of Vietnamese craftsmen in a sustainable way. Read more to find out how this social shoe brand actively invests in the community to give the children a better future....

Reading Time: 7 minutes Luxurious, sustainable and sexy…what more could you want? Staiy welcomes Chitè, a brand responsible for the revolution of lingerie. Founded by female designers Federica Tiranti and Chiara Marconi, Chitè are on a mission to create sustainable lingerie that doesn’t compromise on fit nor style. Luxurious, sustainable and sexy…what more could you want? Staiy welcomes Chitè, a brand responsible for the revolution of lingerie. Founded by female designers Federica Tiranti and Chiara Marconi, Chitè are on a mission to create sustainable lingerie that doesn’t compromise on fit nor style....

Reading Time: 11 minutes Ancient Greek philosophers gave shape to ideas that still matter today. But did you know that they can even be applied to fashion? In this article, we dive into the concept of sophrosyne and how it relates to slow fashion, consumerism and Black Fridays....

Reading Time: 7 minutes Italy is known worldwide for its heritage, Renaissance art, delicious food and luxury fashion. Evidently, Italians are good at many things. But what about sustainability? Here, Staiy introduces five eco-friendly luxury brands Made in Italy....

Reading Time: 5 minutes Sustainable fashion starts with the selection of environmentally friendly raw materials. When it comes to leather goods, ethically-minded consumers are becoming increasingly aware of the not-so-friendly methods behind the creation of such pieces. Today, Staiy introduces one of the most sustainable alternatives to leather - Apple Skin™....

Reading Time: 8 minutes Inspired by nature and driven by sustainability, the Italian high quality knitwear brand, Natyoural, was launched with the aim of providing unique, sophisticated designs that do not compromise the integrity of the production process....

Reading Time: 4 minutes With apparel beautifully crafted in Amsterdam, Elements of Freedom demonstrates that it takes hard work and meticulous attention to detail to generate incredible collections. Inspired by their native land and city life, their collections are created with beauty and sophistication while keeping the environment in mind....

Reading Time: 6 minutes Exotic, colourful, effortless glamour - KLEED shows us sophisticated loungewear at its best. Take a walk on the wild side and slip into the folds of its all new AW20 collection!...

Reading Time: 6 minutes Shoemaking in Italy reflects the highest standard of taste and quality, but is it sustainable? Here, we introduce three sustainable brands Made in Italy that can shed some light on this question....

Reading Time: 9 minutes Through the genesis of powerful and evocative performative storytelling, fashion designer Anita Grey captivates her audiences with her statement pieces. Here, she shares an exclusive look into her revolutionary and positively disruptive apparel, and reveals the truth behind the fashion industry....

Reading Time: 7 minutes From Jessica Pearson in Suits to Alicia Florrick in The Good Wife, TV’s most powerful female characters have taught us how impactful a well-tailored outfit can be. CHERIDA is the epitome of luxury corporate style and shows us exactly how a well-tailored personalised suit can not only make you look strikingly beautiful but also make you feel powerful with a wink of sexiness....

Reading Time: 10 minutes From the revelation that mountain lovers are often the ones polluting nature, to a friendship that turned into an outdoor-wear revolution — Dr. Anna Beltzung shares everything behind dimpora, her brand born in the picturesque Alps of Switzerland, and a finalist in this year’s Vogue YOOX Challenge....

Reading Time: 8 minutes Joining our Staiy community with the finest and most innovative hemp garments on the market is Italian label, Opera Campi. They create fresh products made by only the finest laboratories in Italian craftsmanship....

Reading Time: 8 minutes Activist and expert in all things fashion, Ruby Veridiano shares valuable insights on finding one’s passion and one’s voice as a woman in today’s society. From her extensive NGO work helping women to becoming a real pioneer in the fashion industry, Ruby is an inspiration for all women....

Reading Time: 9 minutes Despite having worked with established high-end labels like Simone Rocha and JW Anderson, emerging designer Clare Payne set her eyes on realising her own slow fashion brand. With Marina Hoyer, she talks about leather as her choice material and why everything she creates is hand-crafted and made-to-order. ...

Reading Time: 8 minutes Earlier this fall, our Staiy editor, Daria Müller Velasquez, had the chance to talk with Bianca Ferri Marini, a young fashion designer from Italy who believes that sustainability is the path leading the next generation to a better future. ...

Reading Time: 9 minutes At Staiy this week, we are continuing our brand spotlighting with the Berlin-based jewelry brand, Milanova Studio. Mila Wielusinska, the designer, talks to us about the inspiration behind the brand name and plunges into the topics of sustainability, astronomical events and the female traits that influence her pieces....

Reading Time: 8 minutes The Black-Lives-Matter movement is present everywhere, bloggers and influencers speak out against discrimination, and more and more designers showcase their collections on diverse models — have we abolished racism? Not yet. In an interview with Staiy, blogger Breeanna Mendiola discloses how racism is still alive in the industry of (sustainable) fashion....

Reading Time: 5 minutes Creating premium quality vegan shoes, NAE’s philosophy is rooted in No Animal Exploitation with a focus on using all-natural and eco-conscious materials. This ethical Portuguese brand designs its shoes with ultimate style and comfort in mind....

Reading Time: 6 minutes Luxurious, timeless and sustainable - introducing Christina Leonor’s exquisite ethical lingerie range. Swedish designer Christina Ellinor Lindstrom has created responsibly sourced intimates with the aim of giving back to her community. ...

Reading Time: 5 minutes Inspired by women's strength and organic elements, the Madrid-based brand incorporates the flow of nature into conscious and ethical values to create everlasting handbags....

Reading Time: 10 minutes Growing up surrounded by every form of art, Florian Tripoteau opens up about his journey in this world with Staiy, bringing us into the creative process behind one of his pieces....

Reading Time: 7 minutes The ocean is in crisis. And so is our society. Italian fashion designer, Pasquale Lauriola, is tackling the exigent global issues of plastic pollution and constraining gender labels head on with his innovative and research-driven collection of bomber jackets....

Reading Time: 15 minutes From winning the prestigious Redress Design Award to launching his own collection with The R Collective x Levi’s — Jesse Lee is seeing success after success. The young designer talks to Staiy about the inspiration behind ‘Denim Reimagined’, explains the concept of working backwards and shares with us why upcycling, to him, means preserving his family heritage....

Reading Time: 8 minutes Sweater weather is here and the new collection by IAIOS has just landed on staiy.com. Discover this season’s must haves and get ready to cosy up with these new outfits....

Reading Time: 8 minutes Everything they do and believe in is based on challenging the current system. Staiy had the chance to talk with Rethink Rebels, a sustainable fashion consultancy that is driving the world’s transition to circular fashion....

Reading Time: 6 minutes Brazil eco fashion week - the space to be illuminated by apparel and words of wisdom. This year’s virtual event aims to inform and inspire eco-conscious fashionistas through its array of activities, from fashion catwalks to roundtables, seeking solutions for circularity in fashion....

Reading Time: 13 minutes Andrea Batilla is a writer, a creative strategist and a fashion expert. His unfiltered and irreverent opinions made him quickly famous on the gram. Staiy had the chance to chat with him and get his point of view on some hot topics, such as digital communication and eco-activism in the luxury fashion industry. Curious? Read below!...

Reading Time: 8 minutes Committed to sustainability and the struggles of the queer community, Barcelonian designer Guillem Turro talks to us about the beginning of his career, his current projects, and the importance of combining strong values and design....

Reading Time: 8 minutes Heritage and savoir faire à-la-française are the secret ingredients of the most exclusive laboratory of Paris where science and innovation meet fashion: Clinique Vestimentaire....

Reading Time: 9 minutes Canussa is proof that fashion can be long-lasting, practical and beautiful, without imposing harm to the planet, people, and animals in the creation of sophisticated pieces....

Reading Time: 10 minutes Olga Mitterfellner is a lecturer in ‘Fashion Marketing and Sustainability’ at the London College of Fashion. With vast experience in the industry, Olga has recently published ‘Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry’ (Routledge, 2019) where fashion marketing, communication tactics and advertising schemes are discussed from historical and ethical standpoints for the first time. This article introduces the main themes touched upon in our interview with Olga in relation to her book. In Olga’s eyes, educating the new generation of fashion designers from an ethical perspective required a new literary source....

Reading Time: 8 minutes Staiy participated on September 14 in the first edition of the sustainable innovation fashion week in Rome, an event that seeks to address the necessary changes towards sustainability in the Italian fashion industry and support those startups who want to adopt greener production models....

Reading Time: 7 minutes Tnin shoes is a Brazilian brand producing 100% sustainable shoes for kids. "Sustainable from the start", Tnin Shoes champions transparent sustainability and founders Juliana Lawson and Darren Enthoven wish to promote this concept into the wider world. Thanks to continuous and meticulous research on materials, Tnin Shoes presents a valid example of creativity and engagement, combined with a greater educational intent....

Reading Time: 11 minutes A brand with a simple and thoughtful approach, Francis Stories believes their "specialty" is not represented through how their products look, but more on the way how they are created. Here, we invite you to discover more about Francis Stories and their new collection....

Reading Time: 9 minutes South African entrepreneur Grethe Vermaak, committed to animal welfare and sustainable business practices, explains the story behind her brand, Bark to José María Sainz-Maza. In an interview highlighting the importance of stray dog adoption, she talks about her current projects and her plans for the future....

Reading Time: 6 minutes The revival and reinvention of fashion eras is a great way to see how fashion has evolved through the decades and how they are being translated today. For men, the fashion space is seeing a major shift towards 70’s trends across the board. 70’s fashion is multi-faceted and the styles and trends of the iconic decade are making waves in a big way in contemporary designs. ...

Reading Time: 8 minutes Trendy, with an innovative approach: the new button-down shirt collection by Phyne has arrived! Without a doubt, the collection is an absolute ‘must have’ for those who appreciate simplicity and comfort. ...

Reading Time: 20 minutes With radical transparency, the environment and social impact, Trace Collective shows the fashion industry what the future of sustainability in every part of the supply chain looks like. The co-founder shares why, how and everything else you need to know!...

Reading Time: 10 minutes Sustainable clothing made in Europe, with a subtle touch of Japanese minimalism is how Ana Segurado proposes we form our wardrobe essentials. This young designer and entrepreneur shows us why Portugal is becoming a point of reference in European ethical fashion....

Reading Time: 11 minutes Staiy is excited to announce our recent partnership with Redress Environmental charity, Redress. Sponsoring the prize for the All Star Alumni 2020, we welcome winners Patrycja Guzik and Annaiss Yucra....

Reading Time: 12 minutes DEYI Living takes an alternate approach to innovativing exciting styles; by taking inspiration from ancient China. ...

Reading Time: 6 minutes From the army to Audrey Hepburn in Breakfast at Tiffany's, the trench coat has been the talk of a century. With its unique versatility, the trench remains one of the most loved fashion pieces, allowing people of all styles to play with it....

Reading Time: 9 minutes Innovation begins with a creative idea and the courage to take risks. Phyne is breaking the status quo and making serious change with their new technologies and inspiring collections. "We are doing the opposite of green washing. We want to first and foremost make a difference."...

Reading Time: 15 minutes Active fashion comforts: learn how to wear your favorite activewear in and out of the Gym. Follow Staiy's tips to be chic and versatile while wearing your sneakers as if they were six inches heels....

Reading Time: 13 minutes Summertime calls for style and minimalism. Discover the unlayered, few essential swimsuits that are the key perfect accessories to work on your tan lines with vanilla sand. ...

Reading Time: 13 minutes Prints? In summer? Groundbreaking. We all know the famous movie line. And we all know it's true. Summer is the time to put away your chunky dark knits and play with the inspiration of summer. For some, prints can be an easy and go-to way to showcase your summer wardrobe but for some who have a more minimalistic style, it can be quite challenging. ...

Reading Time: 14 minutes The linear model of the mainstream fashion industry has led to a number of social, environmental and economic issues globally. Waste accumulation in particular has drastically increased due to the industry's adaption of fast fashion. This article takes a step back, looking to nature for inspiration on how to combat these issues through zero waste practices. Furthermore, five pioneering designers who have set out to address these issues in their work will be presented to highlight the many ways zero waste has been adapted in fashion....

Reading Time: 10 minutes The voices of fashion are speaking out with an effective call-to-action redesigning the fashion calendar and asking for a slowdown of the overall industry....

Reading Time: 10 minutes The intersection between sustainability and fashion. Simple ways to implement sustainable practices by updating essential wardrobe items. How to take these items to create a versatile and sophisticated look....