
Reading Time: 6 minutes Niccolò P is here to reinvent a men’s wardrobe staple - the polo shirt. The brand has managed to perfect the shirt to take you from relaxed morning meetings to the evening rooftop bars. Staiy is proud to spotlight a brand made with the finest fabrics, perfect fit and sustainable sourcing and production....

Reading Time: 8 minutes Meet Kmana, an elegant, durable, and timeless accessory brand. Kmana designs luxurious leather travel bags and accessories that are simple yet spectacular. Founded by Bea Sanz Corella & Kiko Tous, Kmana is a passionate family run brand based in Bali and committed to making bags fit to travel the world....

Reading Time: 8 minutes Appareal was founded by Olesya, a trained rocket scientist, who invents garments that are out of this world. Her high-tech designs are for women who want to dress to impress. These statement pieces can be washed effortlessly, left to dry and even better, you don’t need to iron them!...

Reading Time: 10 minutes Vintage shopping is a great way to fill a sustainable wardrobe and create your own unique style. It is more durable than fast fashion brands. If you hunt in the right places you will most definitely find those hidden treasures. Here are 5 tips to shop vintage clothing with fashionista Zoé Léger....

Reading Time: 4 minutes Dana and Ada, the mother daughter duo behind the luxury knitwear brand Sollisti is launching their latest collection for FW 20/21. With a focus on minimalism, sustainability and quality, Staiy is proud to spotlight some of the unique qualities and characteristics of this collection and why it is a brand we believe in....

Reading Time: 7 minutes When talking about the fashion preferences of the younger generation of consumers named Generation Z, two words immediately come to mind: technology and sustainability. Today at Staiy our Fashion Editor, Daria Müller Velasquez, explains why this generation is worth paying attention to....

Reading Time: 7 minutes Luxurious, sustainable and sexy…what more could you want? Staiy welcomes Chitè, a brand responsible for the revolution of lingerie. Founded by female designers Federica Tiranti and Chiara Marconi, Chitè are on a mission to create sustainable lingerie that doesn’t compromise on fit nor style. Luxurious, sustainable and sexy…what more could you want? Staiy welcomes Chitè, a brand responsible for the revolution of lingerie. Founded by female designers Federica Tiranti and Chiara Marconi, Chitè are on a mission to create sustainable lingerie that doesn’t compromise on fit nor style....

Reading Time: 5 minutes Sustainable fashion starts with the selection of environmentally friendly raw materials. When it comes to leather goods, ethically-minded consumers are becoming increasingly aware of the not-so-friendly methods behind the creation of such pieces. Today, Staiy introduces one of the most sustainable alternatives to leather - Apple Skin™....

Reading Time: 4 minutes With apparel beautifully crafted in Amsterdam, Elements of Freedom demonstrates that it takes hard work and meticulous attention to detail to generate incredible collections. Inspired by their native land and city life, their collections are created with beauty and sophistication while keeping the environment in mind....

Reading Time: 7 minutes From Jessica Pearson in Suits to Alicia Florrick in The Good Wife, TV’s most powerful female characters have taught us how impactful a well-tailored outfit can be. CHERIDA is the epitome of luxury corporate style and shows us exactly how a well-tailored personalised suit can not only make you look strikingly beautiful but also make you feel powerful with a wink of sexiness....

Reading Time: 9 minutes Despite having worked with established high-end labels like Simone Rocha and JW Anderson, emerging designer Clare Payne set her eyes on realising her own slow fashion brand. With Marina Hoyer, she talks about leather as her choice material and why everything she creates is hand-crafted and made-to-order. ...

Reading Time: 9 minutes At Staiy this week, we are continuing our brand spotlighting with the Berlin-based jewelry brand, Milanova Studio. Mila Wielusinska, the designer, talks to us about the inspiration behind the brand name and plunges into the topics of sustainability, astronomical events and the female traits that influence her pieces....

Reading Time: 8 minutes The Black-Lives-Matter movement is present everywhere, bloggers and influencers speak out against discrimination, and more and more designers showcase their collections on diverse models — have we abolished racism? Not yet. In an interview with Staiy, blogger Breeanna Mendiola discloses how racism is still alive in the industry of (sustainable) fashion....

Reading Time: 15 minutes From winning the prestigious Redress Design Award to launching his own collection with The R Collective x Levi’s — Jesse Lee is seeing success after success. The young designer talks to Staiy about the inspiration behind ‘Denim Reimagined’, explains the concept of working backwards and shares with us why upcycling, to him, means preserving his family heritage....

Reading Time: 6 minutes Brazil eco fashion week - the space to be illuminated by apparel and words of wisdom. This year’s virtual event aims to inform and inspire eco-conscious fashionistas through its array of activities, from fashion catwalks to roundtables, seeking solutions for circularity in fashion....

Reading Time: 10 minutes Olga Mitterfellner is a lecturer in ‘Fashion Marketing and Sustainability’ at the London College of Fashion. With vast experience in the industry, Olga has recently published ‘Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry’ (Routledge, 2019) where fashion marketing, communication tactics and advertising schemes are discussed from historical and ethical standpoints for the first time. This article introduces the main themes touched upon in our interview with Olga in relation to her book. In Olga’s eyes, educating the new generation of fashion designers from an ethical perspective required a new literary source....

Reading Time: 8 minutes Staiy participated on September 14 in the first edition of the sustainable innovation fashion week in Rome, an event that seeks to address the necessary changes towards sustainability in the Italian fashion industry and support those startups who want to adopt greener production models....

Reading Time: 7 minutes Tnin shoes is a Brazilian brand producing 100% sustainable shoes for kids. "Sustainable from the start", Tnin Shoes champions transparent sustainability and founders Juliana Lawson and Darren Enthoven wish to promote this concept into the wider world. Thanks to continuous and meticulous research on materials, Tnin Shoes presents a valid example of creativity and engagement, combined with a greater educational intent....

Reading Time: 6 minutes The revival and reinvention of fashion eras is a great way to see how fashion has evolved through the decades and how they are being translated today. For men, the fashion space is seeing a major shift towards 70’s trends across the board. 70’s fashion is multi-faceted and the styles and trends of the iconic decade are making waves in a big way in contemporary designs. ...

Reading Time: 9 minutes Innovation begins with a creative idea and the courage to take risks. Phyne is breaking the status quo and making serious change with their new technologies and inspiring collections. "We are doing the opposite of green washing. We want to first and foremost make a difference."...

Reading Time: 13 minutes Prints? In summer? Groundbreaking. We all know the famous movie line. And we all know it's true. Summer is the time to put away your chunky dark knits and play with the inspiration of summer. For some, prints can be an easy and go-to way to showcase your summer wardrobe but for some who have a more minimalistic style, it can be quite challenging. ...

Reading Time: 10 minutes This series sets out to catch a glimpse of what really happens behind the scenes of the fashion industry. This article takes a brief look at the social and environmental problems created throughout each life cycle stage of apparel production and beyond. In light of the highlighted issues, five easily implementable and highly impactful actions are suggested to shift the current trajectory of the fashion industry....

Reading Time: 14 minutes The linear model of the mainstream fashion industry has led to a number of social, environmental and economic issues globally. Waste accumulation in particular has drastically increased due to the industry's adaption of fast fashion. This article takes a step back, looking to nature for inspiration on how to combat these issues through zero waste practices. Furthermore, five pioneering designers who have set out to address these issues in their work will be presented to highlight the many ways zero waste has been adapted in fashion....

Reading Time: 9 minutes Waste has become a staple of mainstream fashion. In light of challenging the fashion industry’s destructive ways, we explore tips, tricks and stylish techniques that not only enhance the lifespan of your clothing and accessories, but allows you to redefine your personal style while saving money and the planet....