In July 2020, they were ready to start producing phone cases, but soon realized that they needed to be more ambitious to generate a greater positive impact. So, after raising € 100,000 in a successful funding round, Amaia and Julen turned to the B2B market and began to develop the concept of “plastic footprint”, comparable to that of “carbon footprint”. The idea is simple yet revolutionary: companies can finance the collection of an amount of plastic equivalent to what they use over the course of a year. Reale Seguros and the producer of sustainable dental supplies Vidu have already accepted the challenge to be “plastic neutral”.
“Currently, our financing comes in two ways: on the one hand, there are the companies that pay us to offset their plastic footprint and be more sustainable, and on the other, there are the products that we manufacture here in Valencia with the plastic collected in all over the Mediterranean and that we then sell in our online store,” Amaia proudly shares. “Since we started collaborating with Enaleia, we have gone from 80,000 kg of plastic collected from the sea to more than 200,000, and the number of fishermen participating in the project has increased from 50 to 900, working in several ports in Greece, Italy and Spain.”
Gravity Wave currently has 5 full-time employees and carries out part of its functions thanks to strategic alliances with other companies. Thus, it continues to collaborate with Enaleia to obtain the plastic collected at sea, and entrusts the manufacture of the products to CMplastik, a local factory specialized in sustainable plastic processing. The core team under Amaia’s direction is in charge of paying the fishermen for the plastic they collect, establishing and maintaining partnerships with companies, developing the business and coordinating R&D efforts.