Alina is fighting to end clothing waste by producing recycled coat hangers. By collecting unsold, defective, or returned goods from large retailers and fashion brands, she uses her specialized technology to turn them into plastic before transforming them into coat hangers. So not only is Alina’s brand reducing the environmental impact caused by the disposal of clothes, it is decreasing the use of crude oil, the fossil fuel often used in the manufacturing of hangers.
Establishing such a company has not been easy for Alina, and just like many other entrepreneurs, she has faced her fair share of challenges. She started Kleiderly from nothing, by herself, having just left a steady job and with endless doubts around its feasibility. Sure enough, Alina proved herself big time, seeing her brand grow beyond her expectations. “It is so important to share our ideas with others,” she emphasizes. “Anyone I met along the way helped me improve Kleiderly and I was able to build a strong network in Berlin. Having them around was inspiring as I got to learn about their stories and share mine in return.”