Haelixa has developed an invisible ‘DNA’ marker that enables brands to trace products from source to shop shelves. Working primarily within the textile and gemstone industries, this synthetic DNA is applied directly to the material, attached to either the raw materials such as cotton or silk, or intermediate products such as fiber, yarn, or fabrics. The final products can then be tested at any point along the supply chain to trace the origins of their component parts. In short, the DNA tells us what materials are used and who supplied them.
The results are gathered through a qPCR ‘paternity’ test which can be conducted at Haelixa’s facilities or at any third-party lab. In fact, this is the same test currently being used worldwide to detect COVID-19 in individuals. This revolutionary product is harmless to both humans and the environment, and is robust enough to survive tough industrial processes such as bleaching and dying which can be harsh on both the fabric and Haelixa’s marker.
Competitors have commonly used content analysis tools to achieve similar results: analyzing the elements in soil and in a product to determine its specific region of origin. Haelixa, however, traces the product even further. By creating the equivalent of unique ‘fingerprints’, their DNA markers can identify specific farmers to pinpoint the exact source of each material.
Haelixa’s marker enables brands to obtain forensic proof of origin of each product as well as for their journey along the entire supply chain, affording claims of authenticity and accountability more weight than ever before.