In their greenwashing attempts, brands have become skilled and subtle, making it difficult and even impossible for us as conscientious customers to determine if these firms are actually walking the walk.
We can be easily confused by the concepts, suggestions, and tips that the internet throws at us while attempting to figure out what sustainability entails.
It is not easy to do extensive research every time one wants to buy a sweater or a gift for a loved one.
We here at Staiy want to bridge this gap. For every brand that gets featured on our website, we do extensive research on how the brand sources its raw materials, carbon emissions, wages etc. Through these parameters, we quantify and evaluate whether it will get featured on our website or not. Moreover, we also bring to you Curated Lists to ensure that you have a range to choose from, whether you are just looking for the latest fashion trends, or simply picking a Valentines’ gift.