Indeed, it is no coincidence that the word Hermandia reminds of a state. When Hermanni Vuorisalo launched the Finnish accessory label in 2018, he had originally done so under his own name. But as the brand expanded, he wanted to take the focus away from himself as designer and founder and opt for a more meaningful name. “I came up with Hermandia because it sounds like a place or even a nation,” explains Vuorisalo, “and a nation can have its own policy, its own values, its own rules. In the case of our little Hermandia universe, these rules are all about sustainability and respecting nature.”
Nature is the very essence of the brand. It is more than just an element of Hermandia’s philosophy or their sustainability commitment — literally each and every item is a product of nature. “Nature also gives me a lot of inspiration when I work on the design process. It provides me with a profound calmness, and it is infinite. This is why Hermandia products are timeless, too. Because they are inspired by Mother Nature herself,” explains Vuorisalo.
Likewise, even the brand’s slogan reads ‘express your nature’. While linking back to the key element of Hermandia, it also encourages customers to be brave and show their individual personality. “It’s about courage. The courage to be yourself as you are, to embrace your uniqueness and be confident about it,” says Vuorisalo. “We want people to feel like our products help them express their own nature.”