“We are committed to always being responsible, honest and accountable today, with a positive impact on people, the planet and all its creatures so that we can protect it for tomorrow,” Stella McCartney states on their official website. The brand prides itself on its commitment to sustainability and explains: “Our sustainable vision is guided by and accountable to our bold values – making every action count, inspiring trust and celebrating life. We are change agents; we are activists. We stand up and speak up for Mother Earth, our fellow animals and in solidarity with all humans. “
But which concrete steps has Stella McCartney taken to commit herself to a sustainable approach?
Being a vegetarian herself, Stella McCartney fully refrains from using any animal products in her collections. Since her eponymous brand’s launch in 2001, the label Stella McCartney has not used a single animal product in their clothing. Indeed, it is fully free from leather, skin, fur or feathers and states firmly that this will not change in the future either.
As the next steps, the British label implemented more sustainable practices. In 2008, Stella McCartney started using organic cotton and two years later, fully abandoned PVC. Over the years, they banned further materials, such as angora, mohair and virgin cashmere, and instead introduced their own sustainable alternatives like bio-acetate, sustainable viscose, sustainable microsilk, regenerated nylon, regenerated cashmere, mushroom leather, vegan fur and many more. But the brand’s commitment is not limited to animals’ rights only. Stella McCartney has also banned plastic water bottles, only uses certified sustainable paper and cardboard packaging, and has been using solar panels and LEDs in their stores since 2013.