One of the main initiatives that Elaine and Eleonora have implemented is to give back to various charities and organizations that they hold dear to their hearts. “What we are doing isn’t just about making sustainable clothes and comfortable activewear. It is about putting our community first and helping others in any way we can. That is what sustainability is all about. Making the world a more loving and caring place.” These words from the inspiring pair ring true when looking at their mantra: “love green, love sweat, love more.”
Hoya Kerry holds an incredible partnership with the charity organization Tree-Nation, where each purchase from Hoya Kerry results in one tree being planted. The founding ladies of the brand believed this initiative to be a wonderful way of giving back to the planet, keeping aligned with their brand values. With climate change being one of the most pressing issues we currently face, this alliance was established to reduce CO2 levels in the environment. Each tree planted has the power to offset 250kg of CO2 emissions throughout its lifespan!
Combining their love for movement, for the environment, and for giving back is what makes the people at Hoya Kerry true inspirations in the mission for a sustainable future. Elaine and Eleonora radiate love and positivity and this is reflected in their brand and in the clothes they make. Sharing their story and the stories of all the sustainability-driven creators out there plays a vital role in shaping a conscious lifestyle for the future, and encourages us to navigate the world with love and compassion.