The project, made public at the end of February, consists of a team competition whose participants can be students enrolled in any degree program at HSE. They have to reflect on the question How can companies successfully implement recycling and other initiatives to promote a circular economy? and propose viable solutions to be applied within the fashion industry. The idea is for students to understand how sustainability plays a fundamental role in the business world today while they are given the chance to carry out research on sustainable practices and come up with innovative strategies. Following student presentations, on March 15, the three members of the winning team will be awarded an internship in their preferred department at Staiy, while second and third-place finishers will receive a discount card for the Staiy marketplace.
“In my opinion, another positive aspect of such activities to consider is that it allows students to have a realistic experience and gives them a more accurate vision of the working world,” Oxana shares. “In addition, it allows them to look closely at high value-added and innovation-related activities in economic areas where sustainability is playing an essential role nowadays.” Collaboration between universities and startups is one of the fundamental points of the event, which is carried together with partners such as the HSE Business Incubator and some foreign universities: the University of Luxembourg; the Italian universities of Milan, Turin, and Ferrara; the University of Reims Champagne-Ardenne in France, and the universities of Bochum and Bayreuth in Germany. “I believe that Russian students, who have highly-developed hard skills, can use practice collaborating as a team, sharing ideas, and giving presentations to the public,” Oxana adds.