Reading Time: 9 minutes Staiy Edit picks the brains behind our new Staiy Sustainability Evaluation, the sustainability department, which outlines the standards our partner brands are selected against and the new survey that will raise these standards while protecting growing brands. ...

Reading Time: 10 minutes From the revelation that mountain lovers are often the ones polluting nature, to a friendship that turned into an outdoor-wear revolution — Dr. Anna Beltzung shares everything behind dimpora, her brand born in the picturesque Alps of Switzerland, and a finalist in this year’s Vogue YOOX Challenge....

Reading Time: 9 minutes Taking plant-based materials one step further is Desserto®, the innovative cactus-based leather alternative. Staiy sat down with founders Adrian and Marte to discuss the sustainability behind their product and their role in the rapidly expanding industry of vegan leather....

Reading Time: 6 minutes Parent company NEFFA and its founder Aniela Hoitink have developed a technology that uses fungi to create beautiful and intriguing high fashion pieces. Harnessing the planet’s elements and the power of scientific innovation, Aniela is driving meaningful change in the sustainability arena....

Reading Time: 9 minutes There is substantial evidence highlighting the negative impact of the textile industry on water supplies and conservation. With extensive production chains, the fashion industry is the third largest consumer of water globally. At Staiy, our partner brands are committed to altering this reality and offer quality insights as to how water can be better conserved and safeguarded through innovative thinking....

Reading Time: 8 minutes Good jeans with good genes? Staiy had the opportunity to discuss the ins and outs of Haelixa’s revolutionary fashion DNA marker. Enabling brands to trace their products along their supply chains, this technology supports each brand’s standards of sustainability and proves authenticity from farm to retail. ...

Reading Time: 10 minutes Growing up surrounded by every form of art, Florian Tripoteau opens up about his journey in this world with Staiy, bringing us into the creative process behind one of his pieces....

Reading Time: 7 minutes The ocean is in crisis. And so is our society. Italian fashion designer, Pasquale Lauriola, is tackling the exigent global issues of plastic pollution and constraining gender labels head on with his innovative and research-driven collection of bomber jackets....

Reading Time: 8 minutes To ‘sustain’ means to ‘maintain’ and ‘uphold’. At Staiy, sustainability is not just a part of our storytelling... Our aim is to engage with production practices that are regenerative both for the environment and the people. In the Brands Evaluation department, we certify that each engagement is valid. We ensure the brands we partner with live up to our standards and align with our mission: accelerating the transition towards a sustainable lifestyle....

Reading Time: 12 minutes When you think of the words ‘worn again’, what comes to mind? Upcycling, recycling, donating, or maybe just the clothes in your closet? The term ‘worn again’ has adopted an entirely new definition thanks to the sustainable technology company, Worn Again Technologies. Staiy had the opportunity to talk with the brand about their mission to eradicate textile waste and to live in a world where resources are kept in constant circulation....

Reading Time: 6 minutes Bushra Burge tells us about navigating her way through the technology industry and starting her own creative studio with a holistic perspective, forging an eclectic blend of science, technology and ethical fashion....

Reading Time: 10 minutes Olga Mitterfellner is a lecturer in ‘Fashion Marketing and Sustainability’ at the London College of Fashion. With vast experience in the industry, Olga has recently published ‘Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry’ (Routledge, 2019) where fashion marketing, communication tactics and advertising schemes are discussed from historical and ethical standpoints for the first time. This article introduces the main themes touched upon in our interview with Olga in relation to her book. In Olga’s eyes, educating the new generation of fashion designers from an ethical perspective required a new literary source....

Reading Time: 7 minutes Tnin shoes is a Brazilian brand producing 100% sustainable shoes for kids. "Sustainable from the start", Tnin Shoes champions transparent sustainability and founders Juliana Lawson and Darren Enthoven wish to promote this concept into the wider world. Thanks to continuous and meticulous research on materials, Tnin Shoes presents a valid example of creativity and engagement, combined with a greater educational intent....

Reading Time: 8 minutes "I want to help leaders and business owners to build to their potential and what they can bring." This idea of consciousness flows throughout all that Nathalia does for the her business. Even when discussing innovation, essentially moving forward, she still mentions taking a look within....

Reading Time: 6 minutes BigThinx, the future of fashion....

Reading Time: 12 minutes Innovation using waste from marble mines. Alice & Francesca, the co-founders of Fili Pari, have created a unique material for their apparel collections. Exploration, innovation and sustainability are at the core of their projects, creating timeless garments, balancing comfort and femininity....

Reading Time: 9 minutes Innovation begins with a creative idea and the courage to take risks. Phyne is breaking the status quo and making serious change with their new technologies and inspiring collections. "We are doing the opposite of green washing. We want to first and foremost make a difference."...